DIGITAL MARKETING MANAGER

Location
England,London,City of London
Salary
£50000 - £60000 per annum
Posted
20 April 2018
Closes
19 May 2018
Ref
66256
Contact
Marianna Georgiou
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
Do you want to join a highly reputable, innovate and award winning professional organisation?

This law firm is one of the UK's largest, with over 3,000 employees. With over 90 years' experience, their reputation is built on the range of expertise offered but their partners across a range of specialties.

They are partnering with Reed Marketing & Creative to recruit a new Digital Marketing Manage with operational experience in creating and running a programme of lead generation campaigns including search marketing (PPC and SEO), website conversion optimisation and data analytics.

This person will understand client needs to design and deliver campaigns in collaboration with internal stakeholders and external partners to generate leads and build brand awareness.


Your key responsibilities will be to:

* Create and deliver group digital marketing campaigns to generate leads and build brand awareness
* Manage website content and user experience to optimise enquiry conversion rate
* Manage paid search budget and relationship with Google to ensure effective budget investment and efficient cost per enquiry
* Manage SEO budget and relationship with external agency to improve visibility of high performing keywords
* Continually test and learn using data analytics to improve campaign impact
* Collaborate with internal stakeholders to set priorities
* Partner with external agencies to enhance capability of in-house digital team
* Communicate campaign activity internally to help build digital knowledge across the organization

You will have:

* B2C digital marketing background with proven results
* Experience of specifying and managing delivery of website development changes
* Experience of managing search campaigns with significant budgets to deliver business critical objectives
* Experience of implementing SEO best practices to deliver traffic volumes
* Strong analytical skills and performance reporting
* Commercially aware and evidence of budget management
* Confident communicator with internal stakeholders, third parties, peers and senior management
* Contributor of new and innovative ideas



With some amazing benefits, competitive salary and a great work-life balance, this role will be a brilliant career move.

Apply now to avoid missing out or email with your CV to have an initial conversation.

Reed Specialist Recruitment is an Employment Agency and an Employment Business for permanent and temporary recruitment. In response to your application Reed will contact you by phone, email or SMS to discuss it and related opportunities. You can opt out at any time using the links provided.

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