Head of Marketing

Thirsk, North Yorkshire
13 April 2018
12 May 2018
Job Function
Marketing, Other
Contract Type
Full Time

Better Placed are proud to be working exclusively with Queen Mary's School in North Yorkshire, a leading all girls' independent boarding and day school situated in beautiful countryside close to Thirsk and the Hambleton Hills. The school is looking for an accomplished Head of Marketing to join their team. Reporting to the Head, you will take the lead on all aspects of marketing across the school, including its co-ed nursery and pre-prep department. The School has a strong boarding tradition (approx. 80 boarders at present); however the School also attracts an increasing number of of day girls and those who board one or two nights per week. Queen Mary's School is part the Woodard Corporation, an Anglican foundation which encompasses several school types, all sharing the Founder's vision of high quality academic and pastoral standards in an actively Christian environment.



The Head of Marketing will be responsible for the management and implementation of all marketing and communication activities throughout the School, as well as the oversight of the admissions function.

He/she will be responsible for developing the School's Strategic Marketing Plan and translating its aims and objectives into a series of targeted campaigns, activities and initiatives that will drive the recruitment and retention of pupils, and promote Queen Mary's School to all relevant audiences.

The Head of Marketing will attend Senior Leadership Team meetings as required and play a crucial role in the future success of the School. This is a full time position and the successful applicant must be willing to work some weekends and evenings. The school operates in a highly competitive environment and the newly appointed Head of Marketing will be responsible for the following important areas:

Key responsibilities:

  • Marketing

Create, develop and implement a coherent marketing strategy for the school, together with clear action plans for the recruitment and retention of both boarding and day pupils at all points of entry.


  • Communications

Articulate the image the School seeks to promote in accordance with its mission and vision, and ensure that image is adopted and maintained consistently across all publications and media, and to both internal and external audiences, including former pupils, past, present and prospective parents, present and former staff.


  • Admissions

Effective management of the Registrar to ensure excellent communication with prospective parents and pupils at all stages of the recruitment journey and the development and implementation of strategies for the recruitment and retention of both day and boarding pupils.


  • School events

Develop and oversee a programme of events, including open days, reunions, speech days, social events and special occasions, to engage all stakeholders, including current, former and prospective pupils, and past, present and prospective parents.



The ideal candidate will be a capable, emotionally intelligent and pro-active self-starter, with a track record of success in communications, marketing, and/or customer care, preferably in an educational or comparable setting and with an affinity for independent schools, their pupils and parents.

He/she will be able to build excellent relationships with a wide range of people and to take the lead in promoting the School and all it has to offer with enthusiasm and tact.

The successful candidate will have the ability to apply sound marketing principles in an educational context, taking into consideration the perspective of target audiences and the dynamics of the highly competitive marketplace in which the School operates.


A salary of up to £40,000 per annum will be available depending on the successful candidate's skills and experience, paid in monthly instalments in arrears at the end of each month and inclusive of holiday pay; no over-time is paid. 

Additional benefits will include a significant fee discount for children to be educated at Queen Mary's School (subject to places being available and all relevant admissions criteria being met).

Meals will be provided free of charge during term time hours of work.

The School operates an employer stakeholder contributory pension scheme.

This is a fantastic opportunity to join a highly innovative educational establishment that pride themselves on their attention to detail and passion for being the best at what they do. Our client is keen to move quickly on this opportunity so please apply today with an up to date CV.

Queen Mary's School is conveniently situated just off the A168, between the A1 and A19 making the school easily accessible from all directions and commutable from York, Leeds, Harrogate, Thirsk, Northallerton, Middlesborough and Durham.

About Us...

Better Placed is undoubtedly one of the UK's leading Marketing Recruitment specialists. Over the last 15 years, we have been placing talented people into businesses across multiple sectors including FMCG, Retail, Financial Services and Agency. With offices in Leeds, London and Manchester, we are "better placed" to recruit marketing and digital talent for some of the UK's, and even world's biggest.

Please direct any enquires to our retained recruitment partner, Alec Wann at Better Placed Recruitment - alecwann@betterplaced.com // 0113 236 4040

Any direct or 3rd party applications will be sent to Better Placed for consideration.

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