Marketing Manager

Recruiter
Location
England,Nottinghamshire,Nottingham
Salary
£200 - £250 per day
Posted
11 April 2018
Closes
09 May 2018
Ref
1630096
Contact
Matthew Stevenson
Job Function
Marketing
Contract Type
Contract
Hours
Full Time
A leading retail financial services business based in the heart of Nottingham is looking for an Interim Marketing Manager to join them on an initial 3 month contract. Reporting to the Customer Value Manager, your objective will be to deliver on-going customer value through data driven marketing strategy and planning.

Your responsibilities will include:

* Deliver marketing recommendations focused on increasing revenue from existing customers
* Working closely with the analytics team to translate customer data into simplified and understandable insights and recommendation
* Develop and deliver a customer strategy using customer data and analysis
* Develop opportunities to upsell and cross sell to existing customers to increase the customer value for the business
* Develop direct marketing initiatives based on customer findings, data analysis and CRM solutions
* Line manage the marketing strategist, mentor and work closely to deliver marketing strategies
* Work alongside the wider team to drive and deliver meaningful data driven insights, ensuring all evaluation is measurable

Ideal requirements:

* Educated to a degree level in business, marketing or CIM qualified or equivalent
* Proven experience in a strategic marketing role ideally within financial services or retail
* Experience in data-driven direct marketing, loyalty and CRM solutions
* Experience of evaluating data to drive effective marketing strategies
* Strong numerical and analytical skills
* Line management experience is advantageous
* Knowledge of data mining and segmentation techniques
* An enthusiastic and driven attitude

You will have the opportunity to join a social and collaborative team in a successful brand that values employees. If you have strong marketing strategy experience and looking for the next step in your career, we'd love to hear from you.

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