Content/Product Marketing Specialist

Location
England,London,City of London
Salary
£32000 - £34000 per annum
Posted
11 April 2018
Closes
03 May 2018
Ref
13910278/001
Contact
Jay Salvemini
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
The person will be responsible for the managing the development and delivery of marketing output and communications campaigns for the organisation's thought leadership.


Client Details

This prestigious membership organisation is a leading professional body for their industry.


Description

* Developing and delivering go to market channel plans e.g. press, publications, events, organic traffic, emails (marketing automation), articles, social media and offline for products, services or thought leadership
* Development of thought leadership and marketing outputs and communications campaigns tailored to different audiences for digital (web, video, podcasts, social media posts etc)
* Sourcing and using customer/competitor research and insight to inform marketing activity
* Developing personas, value propositions and messaging to support the marketing of thought leadership
* Managing the development, implementation and measurement of thought leadership and marketing outputs and communication campaigns
* Identifying improvements to the content process, documents and as well as ensuring it is implemented
* Defining and implementing improvements to current ways of working
* Taking on additional/ad-hoc Content projects as required
* Coordinating with various teams and departments


Profile

Essential



* Strong planning and project management skills
* Strong writing and communications including proofreading skills and an excellent attention to detail
* Strong ability to work with work with and manage multiple stakeholders and to drive projects through to a conclusion
* Ability to distil large amounts of complex information to clear, compelling messages for specific audiences
* Experience sourcing and using research and insight to inform marketing activity
* Demonstrable experience developing and delivering market channel for products, services or thought leadership
* Strong digital background with experience using tools to monitor and measure marketing effectiveness, to then turn that data into future insight
* An understanding of the customer journey/experience and how to continually improve on this
* A commercial mindset and ability to identify ways to generate contacts and leads from marketing activity


Job Offer

This organisation is looking to offer a salary of between £32,000 and £34,000 depending on experience.

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