Head of Marketing

Location
England,London
Salary
Negotiable
Posted
05 April 2018
Closes
23 April 2018
Ref
13910751/001
Contact
Matthew Scarfe
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
The role of Head of Marketing is for a property focused business. The main focus is acquisition.


Client Details

The client is an established SME business that has created a good brand presence and has ambitious growth plans.


Description

The key responsibilities for the Head of Marketing include the following:
Develop a clear Marketing strategy that brings new ideas and takes a clear commercial approach
Manage external agencies across all areas and ensure service vs cost is optimised
Apply a clear test and learn approach to any new channels
Utilise the full marketing mix - DM, TV, Digital etc
Increase number of leads and decrease CPA
Manage Marketing budget
Influence key senior stakeholders


Profile

The successful candidate for this London based role will have the following:
Extensive B2C marketing background in a leadership role
In depth knowledge of acquisition channels and marketing tactics (inc. direct response, digital and offline)
Able to demonstrate clear commercial approach and thinking
Can evidence financial growth for a business through effective campaigns
Able to liaise with and influence stakeholders up to CxO level


Job Offer

The Head of Marketing position offers a competitive salary plus performance bonus

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