Digital Media Manager
6 days left
- Full Time
Represent the agency in a professional manner and to assist in establishing the credibility of the agency in line with the mission of the business. Oversees the core media planning and buying role within the agency that identifies which media platforms would best advertise a client's brand or product. By integrating all data sources available are able to guide their clients to optimize their advertising campaigns across the media mix. Ensures media planner / buyers are combining creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible. They apply knowledge of media and communication platforms to identify the most appropriate mediums for building awareness of a client's brand. Acts as a quality control point for deliverables from the media buying team.
Client Service - Accountabilities
Represent the team and act as would be befitting a senior member of the team.
Knows the status of individual client projects assigned to. Is able to independently manage client relationships.
Negotiates with the media on behalf of the client utilising their own personal network to obtain best rates and added value wherever possible.
Has an excellent understanding of main clients business activities and objectives.
Has a good working knowledge across all media channels that are available and is able to discuss in confidence the pros and cons of any channel available to the client.
Develop regular client viewing, on-line reporting principles and processes.
Understand client digital policies that might impact on the delivery of media campaigns.
Is confident in analysing data and drawing meaningful conclusions that will drive client's media decisions in line with their business objectives.
Develops media strategy and tactics, responding to client's business objectives and briefings.
Is confident in presenting strategies, plans and PCAs at client meetings.
Develops reporting tools and processes to suit client's needs and deliver these in the most efficient way.
Is accessible to clients and provides solutions or undertakes to find solutions where needed.
Is active in assisting the account handling team to forward plan from a media point of view.
Understands client processes and timelines integrating these with agency processes.
Takes responsibility to ensure clients receive timely communication (proposals, schedules invoices, contact reports etc.) in line with agency process.
Maintain an up to date interest across all media and is able to discuss in depth with comment during client meetings identifying opportunities.
Internal Service - Accountabilities
Have a holistic view on the on-line presence / activity across all agency clients, look for areas of improvement across all clients.
Control all on-line reconciliations with outside suppliers, so that across full client set the agency is aware of credit / debt situations.
Facilitate the development of best practice brand digital strategies including Web, Mobile, Social Media and Database Management for the media team.
Ensure all Digital Strategies are implemented correctly.
Guide internal stakeholders in best practice usage of digital mediums.
Manage Post-Campaign Analysis and share/present insights.
Operational management of external work partners.
Continuous training of media and agency team in best practice digital output & innovation.
Evaluation and Analysis of Digital Media usage.
Manage the brands digital budgets, assist with costing of digital activities and ensure ROI.
Organises their own and others time to hit deadlines, doesn't create problems through lack of planning.
Is willing and able to support the media team with a suitable level of administration (timesheets, minutes of meetings, contact reports, sick policies, appraisals etc), and ensures that the media team is following agency processes.
Is proactive in drawing attention to market information that impacts the wider organisation.
Is always looking for innovations within the market that can add to the agency offering.
Looks to run regular team meetings and manage workflow in the team.
Understand the positioning of the wider agency, amongst competitor sets.
Is accurate with information supplied internally and externally.
Has an understanding of main industry tools, what they can deliver and how they might be appropriate to the agency growth plans.
Guide team members on media tactics and strategies for individual clients.
Carry out regular appraisals for direct line reports in line with agency processes.
Mentors and focuses junior members of the team deliver their individual goals.
Be active in the recruitment and retention process of media team staff.
Is able to brief the entire agency on individual's specialist media skills.
Be actively involved in new business ideas and pitches to clients.
Understand and be responsible for accurate income forecasting and delivery of agency income from client set.
Has an excellent understanding of reporting and research systems available in the agency. Can train others in their use.
Any other reasonable request given by the management team.
Strong office based skills especially in Excel and PowerPoint.
Is a team player and a motivator to those around them.
Has good management skills and able to coach and develop junior team members.
Has very strong interpersonal skill and presentation skills.
Has a good network of industry contacts that can be drawn upon if required.
Has a ‘can do' attitude and is willing to adapt to fit the needs of the team.
Able to demonstrate detailed knowledge across media channels.
TOGETHER / SIMPLE / PROUD / LIMITLESS / HONEST
Our values are what shapes us, as an agency and as individuals. It's what we stand for, and how we operate as an agency.
There is no us and them.
No Clients. No Creatives. No Account Management. No Media. We are a team of people with an open structure.
By working together, as a collective, we can involve everyone, at every level. And by recognising individual strengths we can deliver dramatic results.
No one is as smart as we are together.
A transparent way of working with no fluff, and no flannel.
We don't need to spout text-book theories and secret agency philosophies. There is no smoke, no mirrors.
Be clear on what is needed and be open, honest, and realistic on what we can deliver.
If we aren't proud enough to put our name to it then there is no point in doing it.
Great work must be at the heart of all that we do.
We create impact and stand-out in a crowded marketplace. We deliver the best work for our clients and get them results. We work in a great company with great colleagues and great clients.
Take pride in what you do and do your best.
We don't stop at good.
Good strategy, good creative, good results aren't good enough.
Good is good. But we want great.
We should never be satisfied. We should be tireless in the pursuit of outstanding work, service and results.
No false promises, and we admit our mistakes.
We only make realistic recommendations. Never promise the moon when we can only get stars. After all, if we fail in our objectives, we won't keep our clients.
And if we ever do make a mistake, we hold our hands up. We don't seek to blame but to learn from it so it doesn't happen again.
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