Marketing Insight Analyst

2 days left

Location
England,Surrey
Salary
Negotiable
Posted
29 March 2018
Closes
26 April 2018
Ref
13909477/001
Contact
Amy Dorman
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
A key member within the marketing team, you will be providing customer focused analysis and insight to support the wider sales and marketing activities and long term objectives.


Client Details

My client is a leading global Travel and Leisure company with a portfolio of recognised brands. They are in a significant growth period centred adventure, fun and international luxury.


Description

* To support marketing campaigns with insights and recommendations on which products and offers to target our key segments

* Post campaign you will provide key learning and recommendations
* Further develop and refine our customer segmentation strategy
* From a data perspective, to enhance the customer journey and their experience with the company
* Build a range of self-service analytic dashboards to support the business

* To forecast and monitor specific customer centric KPI's. Creating regular reports for circulation to the business.


Profile

* Minimum 3-4 years' experience working in an analytical function ideally within a marketing environment.

* Educated to a degree level, ideally in statistic, economics, engineering or other highly numerate subjects.
* Experience in conducting statistical analysis and creating models from large dataset. Applying models in marketing environment is highly desirable.
* Experience of CRM and single-customer-views is highly desirable
* Excellent knowledge of at least one programing language suitable for modelling, ideally R /or Python
* A keen eye for detail and a track record of providing accurate and insightful data report

* Highly analytical and results focused

* Familiarity with GDPR data privacy laws is desirable


Job Offer

Fast paced, exciting organisation with a competitive salary

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