Senior Brand Manager

The Senior Brand Manager will be responsible for a variety of marketing initiatives to engage with consumers and drive sales in a fast paced and dynamic environment.


Client Details

Our client is searching for an established Senior Brand Manager to take on this newly-created position and drive the growth of their brand in the UK market. They have a tight-knit, highly efficient marketing team and the SBM will be expected to pick up a variety of projects dependent upon their skills and experience.



We are looking for an adaptable individual who has a passion for football and a proven track record within a similar role. You'll gain exposure across the business in this full mix role and will have the opportunity to make a big impact and grow with the business.


Description

The Senior Brand Manager will be responsible for:



* National sampling campaign (existing and NPD)
* POS creation and implementation
* On-pack promotions to drive pick-up at POP
* Trade marketing - customer promotions, advertising, sampling etc.
* NPD - flavour development and packaging design
* PR - trade and consumer stories to keep the brand front of mind with customers and consumer
* Social media - growing followers/likes and engagement across Facebook, Twitter and Instagram
* Advertising - TV, press, outdoor
* Media buying - as above
* Activation of our key partnerships driving engagement levels


Profile

Candidate Profile:

You're currently rated as top talent who is keen to develop professionally and grow within a dynamic start-up environment.

You will ideally have a passion for sport and more specifically football. My client has various sponsorship commitments within the game where you would play a key part in driving creative marketing output of the back of these strong relationships.

You will ideally display a passion and natural enthusiasm for marketing coupled with high attention to detail. On the ball commercially and happy to get your hands dirty you'll need a challenger mentality and be hungry for success.


Job Offer

My Reading based client will be offering a competitive salary + package to join their team while offering the right candidate the opportunity to really make an impact and develop a brand with huge growth potential.