Brand Strategist - FMCG and B2B
What's better than a consumer-focused strategy role in a big network agency? A consumer brand strategy role with a twist of B2B work, good fun, and no strategy director to report into. This agency is lively, relaxed, very ambitious and proudly call themselves a family. And they take their work-related social life really seriously - competitions, social events, parties, bakery roasters and a proper social committee! On a personal level, this is a great opportunity for someone driven to make a real mark and build their own little team as the agency keeps on thriving.
The strategist they need will lead the thinking on projects spanning brand positioning, portfolio planning, category development, packaging, audience engagement, marketing and communication strategies, innovation, etc. You will be key in leading brainstorms, responding to briefs, shaping pitches and help win new business. Part of the role will also involve generating original content through thought pieces, seminars and conferences - displaying a clear, insightful and provocative point of view on relevant issues.
What will make you truly special for them is your understanding of the role that strategy plays in inspiring the visual and the verbal, together with the ability to simplify, clarify and inspire the people around you. And being nice goes a long way too.
- Experience developing and implementing brand strategy, whether B2B, B2C or FMCG
- Bring fresh thinking - creating inspiring strategies and ideas based on research, insights and data
- An intuitive ability to understand brands and the role they play in people's lives
- A passion for design, research and insights, with a solid understanding of business
- Comfortable building and maintaining strong working relationships, both internal and external