Head of Digital Acquisition

Recruiter
Location
England,West Yorkshire,Leeds
Salary
£50000 - £60000 per annum
Posted
23 March 2018
Closes
20 April 2018
Ref
AXW/25697
Contact
Alec Wann
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
Job Title: Head of Digital Acquisition

Location: Leeds

Salary: £50,000 - £60,000 + excellent benefits

Better Placed are working with a fantastic business in Leeds that are enjoying a period of considerable and sustained growth and who have an urgent requirement for a Head of Digital Acquisition. The successful candidate will be responsible for leading the strategic planning and execution of Paid Search programmes, focusing on a lowering Cost per Acquisition as well as improving the overall digital offering.

Key Responsibilities:

* Management of a monthly PPC budget in excess of £100k.
* Delivering optimisation based on a variety of KPIs and ensuring PPC campaigns achieve appropriate ROI results and meet key business objectives.
* Staying up to date with industry trends, competitor activity and latest paid search innovations and demonstrating how these can be incorporated into the Acquisition strategy;
* Contributing ideas and expertise to the wider digital strategy including SEO, Social and CRM.

Desired Skills & Experience:

* Google AdWords and Google Analytics certified would be advantageous;
* Experience handling budgets of several thousands of pounds per day and dealing with performance targets;
* Strong ability to present ideas and optimisation opportunities to deliver fast and profitable results;
* Highly analytical, data driven with strong reporting skills and knowledge of Microsoft Excel;

Based in Leeds, this role is commutable from York, Bradford, Harrogate, Wakefield, Sheffield, Manchester and surrounding areas.

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