Digital Propositions Manager

Location
England,London
Salary
£45000 - £50000 per annum
Posted
20 March 2018
Closes
18 April 2018
Ref
13905535/001
Contact
Martyn Massop
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
This role will be responsible for devising innovative digital products, tools & solutions, then project managing the development and marketing strategy for newly created initiatives using in-house resource.


Client Details

A Not for Profit and Charities, Membership organisation based in Central London.


Description

The Digital Propositions Manager will take the lead role on providing a first class customer experience and will be responsible for:

* Working closely with customer research and insight teams to define user personas and understand the ideal customer experience.
* Devising and developing digital initiatives (products, tools, solutions) to increase customer engagement and satisfaction experience.
* Defining key areas where improvement is required and the subsequent methods and metrics to measure customer and satisfaction experience.
* Working closely with in-house teams to project manage the delivery of new digital initiatives (from scoping to release)
* Developing an integrated multi-channel marketing strategy and work closely with in-house marketing teams to ensure communications and marketing are delivered.


Profile

The successful Digital Propositions Manager will be expected to meet the following criteria:

Essential:

* A passion for delivering first rate customer experiences
* Proven Multi-channel Digital Marketing experience
* Proven Customer research/insights and analysis experience
* Customer persona development and journey mapping experience
* Demonstrable project management and stakeholder management skills

Preferred:

* Experience working within a professional development or learning environment
* An interest in big data or analytics led marketing

Desirable:

* Experience working within ecommerce/monetising digital assets or tools.


Job Offer

The successful Digital Propositions Manager will be offered a permanent role paying £45,000 to £50,000 per annum.

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