B2B Marketing Manager

Location
West London
Salary
£38,000 - £40,000 per annum
Posted
20 March 2018
Closes
18 April 2018
Ref
226180
Job Function
Brand / Product, Marketing
Contract Type
Permanent
Hours
Full Time

B2B Marketing Manager - £38,000 - £40,000

Location: West London

 About Our Client 

Our client is a worldwide leader in hospitality and leisure, with dynamic brands already established in 95 countries and continual growth with a new premises opening every two days! They believe in being more than just a brand - they are a company full of hospitality experts who share the same passion - making people feel welcome.

About the Role

This role will support the VP of Marketing and have significant responsibility and budget control. You'll lead the B2B strategy for the UK and IRE, define strategy and KPIs, establish working processes across the business and monitor results to provide future strategic recommendations.

This is a strategic role but requires a hands on approach. You'll be driving key projects including big events so experience in this is key. You must be comfortable managing multiple stakeholders and external agencies. 

Responsibilities

  • Development of B2B marketing and communication strategy for the brand
  • Define brand and group proposition for business partners
  • Explore key touch points and develop compelling sales tools to champion the brands - with specific focus on digital touch points and various websites

About You

  • You will already have experience in a similar brand/ B2B led marketing role
  • You'll have previous experience defining marketing strategy
  • You will have evidence of digital proficiency and effective campaign ROI analysis

Need to Have 

  • A strong arithmetic, strategic and analytical mind-set Awareness of economic, market and consumer trends
  • Excellent communicator and influencer, including strong negotiating skills and vision
  • Confident and comfortable operating at all levels

 

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