Customer Strategy & Planning Manager

Recruiter
EMR
Location
England,London
Salary
£65000 - £75000 per annum + Bonus + Benefits
Posted
07 March 2018
Closes
05 April 2018
Ref
1629353
Contact
Ronak Patel
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
Responsibilities:

* Work in close collaboration with commercial & functional colleagues to assist in the development of both short and mid-term marketing strategy to support commercial and customer aspirations, including the delivery of the annual marketing and integrated communications plan for the UK business
* Support the creation of appropriate frameworks for marketing initiatives to act as guidelines for customer, proposition and market development
* Partner closely with Insights and Analytical teams to ensure robust interpretation and actionable plans are formed around relevant data/insights analysis to assist in the marketing strategy creation
* Regularly review customer metrics and propose recommendations for action in relation to key indicators from the insight
* Ensure the development of a robust customer fact base with a clear focus on market intelligence, consumer trends, customer behaviours, regulatory environment etc. Ensure the use of this in relation to planning forums
* Work closely with commercial and functional colleagues on the development and review of the UK business, ensuring innovation roadmap is aligned to the key business priorities and commercial realities
* Regularly review the marketing strategy and operational plans in terms of progress of implementation and prepare appropriate reporting

Requirements:

* Experience of building marketing strategy through the use of data and insights
* Ideally B2C financial services experience or experience in a regulated environment
* Clientside or agency
* Degree Qualified
* Good stakeholder management skills
* Relevant experience in social /digital marketing and communications
* Very strong customer focus and good attention to detail

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