Senior Retail Marketing Manager
- Recruiter
- Better Placed
- Location
- England,Lancashire
- Salary
- £40000 - £50000 per annum
- Posted
- 06 March 2018
- Closes
- 03 April 2018
- Ref
- RO/25773
- Contact
- Rachel Stott
- Job Function
- Marketing
- Contract Type
- Permanent
- Hours
- Full Time

The key objective for this role is to ensure the business builds on its market-leading position by optimising revenue growth from the retail channel.
Responsibilities will include, but not be limited to the following:
* Lead the activation of the marketing plan in store
* Lead the new store openings plan and drive subsequent implementation; launch program, analysis and on-going marketing support
* Actively communicate and control retail offers and brand messages in store, internally and to external agencies, ensuring integration across all customer touch points
* Plan and executive seasonal campaigns and product launches to raise awareness for key product areas
* Identify and deliver multichannel programme in conjunction with the wider marketing team
* Manage and act on findings from the customer delight program - Mystery shopping & satisfaction surveys
* Striking a positive balance of strong creative judgement and continual focus on process improvement, including results analysis of campaigns and store performance
The ideal candidate will have proven success in a retail marketing role, ideally with experience gained in the retail channel. With the ability to influence at all levels, you will possess strong planning and execution skills which allow you to be both a creative and commercial manager. This is a unique opportunity to join the senior management team with one of the UKs biggest and instantly recognisable retailers.
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