Senior Retail Marketing Manager

Recruiter
Better Placed
Location
England,Lancashire
Salary
£40000 - £50000 per annum
Posted
06 March 2018
Closes
03 April 2018
Ref
RO/25773
Contact
Rachel Stott
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
Our client has long been established as a market leading retail group with an increasing portfolio of over 450 stores, and a very ambitious international growth strategy. They pride themselves in dominating their sector and delivering the best product and service to stay ahead of the curve within their sector. Due to consistent growth, an exciting opportunity has now arisen for an ambitious and experienced Senior Retail Marketing Manager to join their existing marketing team.



The key objective for this role is to ensure the business builds on its market-leading position by optimising revenue growth from the retail channel.



Responsibilities will include, but not be limited to the following:



* Lead the activation of the marketing plan in store
* Lead the new store openings plan and drive subsequent implementation; launch program, analysis and on-going marketing support
* Actively communicate and control retail offers and brand messages in store, internally and to external agencies, ensuring integration across all customer touch points
* Plan and executive seasonal campaigns and product launches to raise awareness for key product areas
* Identify and deliver multichannel programme in conjunction with the wider marketing team
* Manage and act on findings from the customer delight program - Mystery shopping & satisfaction surveys
* Striking a positive balance of strong creative judgement and continual focus on process improvement, including results analysis of campaigns and store performance



The ideal candidate will have proven success in a retail marketing role, ideally with experience gained in the retail channel. With the ability to influence at all levels, you will possess strong planning and execution skills which allow you to be both a creative and commercial manager. This is a unique opportunity to join the senior management team with one of the UKs biggest and instantly recognisable retailers.

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