Senior CRM Manager

Recruiter
EMR
Location
England,London,City of London
Salary
£50000 - £75000 per annum + Bonus + Benefits
Posted
02 March 2018
Closes
30 March 2018
Ref
1629937
Contact
George Elliott
Job Function
IT / Technical
Contract Type
Permanent
Hours
Full Time
As the Senior CRM Manager, some of your accountabilities will be:



* Develop the guest contact strategy and translate this into coherent guest contact plans which the campaign team can execute.
* Set the business contact rules based on solid understanding of business and campaign performance as well as customer insight.
* Work collaboratively with teams in marketing such as digital team, promotions, brand to deliver best in class guest communications.
* Optimise & measure campaign performance through continuous improvement and build a T&L environment.
* Agency & budget management (e.g. campaign management tool, creative agencies, content development).
* Manage the team of 2 campaign managers.



Skills Required:



* Solid CRM background, within a B2C brand. ideally 8-10 years +
* Hands on experience of working with campaign and decision management tools.
* Strong background in planning customer acquisition, re-engagement and retention strategies
* Operates at both strategic and tactical level by taking high level contract strategy and translating this into campaign delivery programs for campaign managers
* Solid understanding of business and campaign performance, identify areas for growth and opportunities for trials

Similar jobs

More searches like this

Similar jobs