Senior CRM Manager

7 days left

England,London,City of London
£50000 - £75000 per annum + Bonus + Benefits
02 March 2018
30 March 2018
George Elliott
Job Function
IT / Technical
Contract Type
Full Time
As the Senior CRM Manager, some of your accountabilities will be:

* Develop the guest contact strategy and translate this into coherent guest contact plans which the campaign team can execute.
* Set the business contact rules based on solid understanding of business and campaign performance as well as customer insight.
* Work collaboratively with teams in marketing such as digital team, promotions, brand to deliver best in class guest communications.
* Optimise & measure campaign performance through continuous improvement and build a T&L environment.
* Agency & budget management (e.g. campaign management tool, creative agencies, content development).
* Manage the team of 2 campaign managers.

Skills Required:

* Solid CRM background, within a B2C brand. ideally 8-10 years +
* Hands on experience of working with campaign and decision management tools.
* Strong background in planning customer acquisition, re-engagement and retention strategies
* Operates at both strategic and tactical level by taking high level contract strategy and translating this into campaign delivery programs for campaign managers
* Solid understanding of business and campaign performance, identify areas for growth and opportunities for trials

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