Senior CRM Operations & Campaign Planning Manager

Central London
Up to £65,000 per annum
02 March 2018
30 March 2018
Job Function
IT / Technical, Marketing
Contract Type
Full Time

Senior CRM Operations & Campaign Planning Manager
Salary up to £65,000
Based in central London

About our client:
Our client is a leading entertainment brands with over 100 sites in the UK and Ireland.  Putting the customer at the heart of everything they do, exciting plans in place, this an epic time to be part of their journey. 

About the role:
To create & execute a sophisticated CRM strategy that combines inbound & outbound communications across direct channels & customer touch points. This will involve driving the CRM transformation programme and the pivot to guest level marketing. A creation of a multi channel customer contact strategy which will ultimately drives incremental revenue.

About you:

  • Highly data driven and analytical.
  • Hands on experience of working with campaign and decision management tools (preferably Selligent)
  • Strong background in planning customer acquisition, re-engagement and retention strategies
  • Solid understanding of business & campaign performance/measurement
  • Driven to optimise current performance
  • Operates at both strategic and tactical level by taking high level contract strategy and translating this into campaign delivery programs for campaign managers
  • Solid understanding of business and campaign performance, identify areas for growth and opportunities for trials

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