Strategy & Planning Manager

Location
England,Berkshire
Salary
£55000 - £65000 per annum
Posted
28 February 2018
Closes
28 March 2018
Ref
13889691/001
Contact
Leslie Davies
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
Working closely with the heads of marketing and marketing agencies the Strategy & Planning Manager will bring together the overarching marketing strategy, plan and activity calendar spanning all audiences and marketing channels. Create the marketing evaluation framework, demonstrating the return on marketing investment. You'll be responsible for driving commercial business decisions through insight led strategic planning.


Client Details

My client is a FTSE250 business based in Berkshire. With great depth to their services and products spanning across both B2C and B2B markets. This is a great opportunity to drive strategic decisions across a very varied commercial business with huge growth potential. A fast paced growing business with a positive and collaborative culture, my client is looking to add a highly strategic and commercial individual to their team.


Description

The Strategy & Planning Manager will be responsible for:



* Create the articulation of the annual and 3 year rolling marketing strategy and plan setting out objectives, identified customer segments, key activities and evaluations framework

* Create the marketing evaluation framework spanning brand, customer engagement and trading metrics - working with the marketing teams produce all associated reporting

* Produce the weekly marketing report setting out progress against stated activity plans and forthcoming activities - for distribution to key stakeholders

* Produce the marketing report and associated inputs for the Executive meetings

* Working with finance and the marketing heads, produce the monthly marketing budget summary

* Lead and facilitate quarterly refreshes of the marketing strategy and plan with marketing heads and agencies.

* Working with sales and operations analyse and report against customer experience measures including NPS, customer satisfaction, complaints and other sources. Elevate key insights and propose recommended actions to drive improvements in customer experience

* Create market and competitor monitoring reports, bringing to life key trends in the market, new propositions, changes to business regulation etc and use to facilitate discussion and action across the business


Profile

The successful Strategy & Planning Manager will ideally display:



* Analytical mind to unearth opportunity and think creatively around future ideas that will either differentiate or create new value streams
* Straegic thinker who is confident to challenge and drive commercial thought leadership
* Commercially astute to ensure the business cases and costs are understood and managed to deliver success
* A natural communicator who is confident on their feet - authentic in style and manner


Job Offer

My client is Berkshire based and paying a competitive salary for the right individual. If you are interested in taking your career to the next level in this fast paced growing business then please apply now.

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