Senior Marketing Manager-Product & Propositions

Location
Birmingham
Salary
Basic salary up to £90,000 DOE plus company benefits.
Posted
28 February 2018
Closes
29 March 2018
Ref
MPMI13898801Z
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time

Senior Marketing Manager-Product & Propositions

  • Exciting new senior role with Unity Trust Bank.
  • Broad remit across customer propositon, acquisition and retention strategy.

About Our Client

Unity Trust Bank is hiring as part of its growth plans to support businesses across the UK in order to meet increasing demand from businesses who are looking to make a positive social impact.

With around 22% of all SMEs recognised as socially orientated, a commercial bank with a social conscience provides a compelling differentiator. Whether it's providing a community facility, adopting responsible working practices such as the real Living Wage, offering training and development opportunities or reducing carbon footprint, Unity is here to help.

Having supported businesses with almost £100m of new lending in 2017, Unity is making a further £100m of funding available in 2018.
Unity Trust Bank pride themselves on being a 'force for good' Enabling socially conscious businesses to thrive. Unity Trust is a very inclusive bank, with diversity across all roles and want like-minded experienced people to join their team to help businesses access funding that aligns with their own values.

Job Description

The Senior Marketing Manager-Product & Propositions will personally develop and deliver customer products and propositions for the bank,ensuring that these are informed by marketing insight and regularly reviewed.

Other key areas will include:

  • Leading the customer acquisition and retention strategies using an agreed segmentation model - aligned with the business plan and targets.
  • Owning the bank's channel management strategy with input from the Head of Transformation.
  • Managing the bank's pricing policy.
  • Conducting regular reviews to ensure existing products and propositions are fit for purpose.
  • Develop and chair the Product Steering/Governance Committee. 
  • Mapping customer journeys from product awareness to consideration and purpose, in order to ensure appropriate levels of customer information are provided per touch-point into a cohesive customer experience.
  • Measuring the impact and effectiveness of products and propositions to inform business strategy, including accountability for quality of products.

The Successful Applicant

The successful candidate will possess a demonstrable track record within banking product and proposition management, having had exposure to current accounts and savings they will ideally have worked B2B.

Some experience of commercial lending /invoice finance would be a distinct advantage.

In addition you will be able to work autonomously and be 'hands on' across the whole product lifecycle from inception to delivery, managing internal and extrernal stakeholders in order to ensure that all products are fit for purpose and that compliance is adhered to.

Unity Trust Bank are looking for people who might be disillusioned with mainstream banking, and see Unity is a different type of bank , where their 'double bottom line' strategy means that social impact is just as important as financial strength .

What's on Offer

Basic salary up to £90,000 DOE plus company benefits.

Ref Code: MPMI13898801Z

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