Marketing Manager

Location
England,London
Salary
£45000 - £55000 per annum
Posted
27 February 2018
Closes
28 March 2018
Ref
13900987/001
Contact
Anne Sclavos
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
My client is looking for a Regional Marketing Manager to own the regional Go to Market plan and execution for the UK.


Client Details

My client is an independent provider of Cyber Security, Data Protection & Privacy Consulting assisting leading global organisations and security vendors in both the public and private sector. From their headquarters in London, my client is at the forefront of research-led cyber security solutions.


Description

The Regional Marketing Manager will be responsible for the regional execution of global marketing plans and initiatives, in addition to local events and campaigns. Specifically they will:



* Be responsible for the development of the Go to Market strategy and annual marketing plan for the UK market and associated multi-channel marketing initiatives to drive brand awareness and generate leads, opportunities and closed sales.

* Work with the Digital, Events, Content teams and global product marketing leads to align global initiatives and deliver regional marketing campaigns.
* Develop account based marketing strategies to generate upside within existing accounts
* Manage marketing budget for the region ensuring activity spend comes in on or under forecast, including analysing marketing activity reporting on performance.
* Work with Content Leads to utilise content for campaign execution; driving awareness, thought leadership, interest, intent and lead generation.
* Execute key UK events, including in house and third party
* Identify and execute key PR and advertising initiatives for the region


Profile

The Regional Marketing Manager UK will have previous experience in a marketing generalist regional marketing role. Specifically they will have/be:



* A strong understanding of performance channels to drive quality traffic (paid, earned, owned) and Marketing Qualified Leads

* Effective stakeholder engagement skills specifically in the alignment of sales and marketing teams
* Demonstrable experience in creating a strong regional marketing presence.
* Thorough understanding of the latest marketing methodologies; specific experience in Events, Digital and account based marketing
* Demonstrable experience using Marketing Automation (Marketo), CRM (Dynamics), and other marketing technology to deliver marketing programmes.


Job Offer

The successful candidate will be paid between £45,000 - £55,000 per annum + benefits dependent on suitability.





ONLY CANDIDATES WITH THE REQUIRED DEMONSTRABLE EXPERIENCE AND SKILLS WILL BE CONSIDERED FOR THIS ROLE

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