DIGITAL MARKETING MANAGER

Location
England,Cheshire,Knutsford
Salary
Up to £35000 per annum
Posted
22 February 2018
Closes
22 March 2018
Ref
63007
Contact
Nicky Price
Job Function
IT / Technical, Marketing
Contract Type
Permanent
Hours
Full Time
My Client, a highly professional financial services company based in Knutsford, is looking for a dynamic Digital Marketing Manager to join their rapidly expanding team.

A high degree of energy, commitment, initiative and enthusiasm is required along with a thirst for knowledge in the online marketing arena. The ability to organise, prioritise and meet deadlines is essential as is the ability to communicate with existing team members.

Responsibilities
Implement tactics that will ensure continuous growth of revenue through PPC, Display (Prospecting and re-targeting), Affiliate and Paid Social Media (Facebook)
Measure campaign performance to identify improvements, constantly re-evaluate and optimise campaigns, with a data driven approach
Generate leads through paid social media campaigns and report on ROI
Creating, implementing and managing all PPC Advertising
Landing page optimisation
Using market knowledge to create innovative campaigns based on social trends
Day to day analysis and optimisation of accounts and groups based on existing KPIs
Identify new acquisition channels that will allow us to stay ahead of competition in these key markets
Provide weekly, monthly and adhoc reports to the Head of Marketing on the performance of digital and commercial activities

Skills
Educated to degree level ideally within marketing (desirable)
Strong Digital Marketing experience (preferably within Financial Services, Business Services, Technology or Legal sectors)
Good knowledge of PPC best practices
Proven track record of lead generation through paid social media campaigns (Facebook)
In-depth knowledge of paid activity across Google, Bing and Social
Ability to prioritise and manage workload
Strong analytical skills for measuring campaign performance
Strong communication skills in both verbal and written

Benefits
Salary £35k
Dynamic working environment
28 days holiday including bank holidays
Fast track career progression
Free parking

Reed Specialist Recruitment is an Employment Agency and an Employment Business for permanent and temporary recruitment. In response to your application Reed will contact you by phone, email or SMS to discuss it and related opportunities. You can opt out at any time using the links provided.

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