Head of Marketing Communications and Brand

Reading, Berkshire
Circa £50,000 pa plus benefits
21 February 2018
22 March 2018
Contract Type
Full Time

Head of Marketing Communications and Brand 

Full time (35 hrs/wk), fixed term (until 31 July 2019)
Based central Reading, Berkshire
Salary circa £50,000 pa plus benefits 

University College of Estate Management (UCEM) is the leading international provider of supported online learning for the Built Environment, with over 90 years' experience in providing the highest quality learning opportunities for the industry.  UCEM offers a range of property-related academic programmes, as well as providing professional development and tailor-made corporate training courses.  

You will be accountable for UCEM's marketing communication and brand strategy where you will, to name a few;

  • Drive marketing and PR activities to increase the value and impact of the UCEM brand.
  • Design and implement marketing and communication strategies to generate interest.
  • Lead all marketing engines and channels.
  • Evaluate campaign effectiveness.
  • Define and drive key corporate and consumer messages.
  • Develop and motivate the Marketing Team.

To succeed in this role, you will be educated to degree level and hold strong marketing and communication strategy experience. You will have a successful track record with digital marketing strategies and implementation as well as strong experience in managing multiple projects across several stakeholders. You will understand B2C marketing strategy and management and have an understanding of consumer/student behaviours and buyer decision making. Being client focused, and having a client focussed attitude, is an essential criterion for this role. As well as a vast amount of essential qualities, a marketing and/or business development relation qualification is desirable along with Higher Education marketing experience.

At UCEM we expect all our employees to demonstrate our values: Passion, Integrity, Excellence and Support.


We have a very detailed job specification for this role so please, before applying, take a look: www.ucem.ac.uk/jobs


For an informal discussion about the role please contact Stephen Bartle on 0118 921 4684 or s.bartle@ucem.ac.uk. Alternatively contact the HR team on 0118 467 7051 / 2113 or recruitment@ucem.ac.uk


To apply please click the Apply button and send your CV, covering letter, and Recruitment Check Form.


Wednesday 14 March 2018 at 5.00 p.m. 


Please note any appointment to this post is conditional upon and subject to an enhanced certificate (criminal record check) issued by the Disclosure and Barring Service (DBS), which will also include a check of the DBS Barred Lists.


We do not use agencies as part of our recruitment process.  We politely ask that you respect this decision and do not call our offices on seeing this advertisement; if you do, the same message will be repeated to you.  Thank you for your co-operation.

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