Head of Ecommerce

Location
England,Greater Manchester,Wythenshawe
Salary
Negotiable
Posted
21 February 2018
Closes
21 March 2018
Ref
13899491/001
Contact
Jennifer Taylor
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
As Head of Ecommerce your main objective is to drive profitable multi-channel growth for two brands. You will be tasked to lead and develop your multi-channel team to deliver sales and profit targets for the year.


Client Details

A well established online retailer based in Wythenshawe are looking for a Head of Ecommerce with a track record of providing results, to manage two of their brand sites.


Description

As the Head of Ecommerce you will be responsible for the content and design of the website and overseeing key matters like online marketing and talent management. Another key focus for Head of Ecommerce is conversion. You will be a key member of the trading team that meets weekly to discuss and agree key trading actions to maximise sales.

Duties include:



* Design and execution of ecommerce strategy and roadmaps, developing schedules and timescales



* Talent management and progress monitoring, overseeing a team of designers and marketers

* Work closely with the technical team to drive site optimisation across desktop and mobile channels

* Ownership of all user journeys, continuously providing insights to management teams



* Deploy on-site merchandising tools to facilitate better user experience and ultimately improve sales

* Work with the Buying and Merchandising teams to evaluate, plan and optimise campaigns around seasonality and changing external factors

* Develop affiliate marketing programs

* Oversee marketplace sales and strategy

* Deploy SEO/ PPC/ CRO and UX best practices

* Develop our Email Marketing programs utilising CRM, segmentation and automation

* Develop our Customer Loyalty programs


Profile

The successful Head of Ecommerce will have:

* A strong knowledge and passion of user experience design



* Strong knowledge of conversion rate optimisation techniques



* Knowledge and understanding of Digital Marketing and CRM



* Strong attention to detail and analytical skills



* Ability to analyse and interpret data and create actions based on findings


Job Offer

65,000-70,000 + excellent benefits

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