CRM & Loyalty Manager

£42000 - £4700047000 per annum
20 February 2018
20 March 2018
Simon Plested
Job Function
IT / Technical, Marketing
Contract Type
Full Time
An exciting opportunity for a CRM & Loyalty Manager with loyalty and acquisition experience to lead a team of 4 at a strategic level.

Client Details

A great charity with a marketing team of nearly 30 people, based in Hertfordshire. My client have a low staff turnover, offering a great working environment.


1 Define the strategy and approach for member communications to the base to maximise loyalty, member satisfaction and sales. Integrate this with the mailing program, email program and other communications.
2 Lead and manage Analysis and Research plans and team to achieve the objectives and drive forward member driven marketing initiatives.
3 Formulate and manage marketing plans for recruitment, new member conversion, reactivation and lapsing to achieve active membership targets.
4 Manage marketing projects to ensure that they are effectively implemented on time and within budget.
5 Work with the team to define and implement member research and testing plans to increase member knowledge and marketing effectiveness.
6 Form a close working relationship with campaigns team, digital team and relevant operational teams to implement marketing initiatives.
7 Ensure that the Analysis team has the necessary data, databases and software to provide accurate, timely analysis, reporting and campaign selections.
8 Promote the segmentation of members in a meaningful way to guide the business and provide appropriate information to support the development of a member relationship management strategy.


* Customer Relationship Management (CRM) in a membership or retail (or similar) business, with a specific focus on loyalty.
* Budget preparation and management.
* Understanding of different CRM platforms and approaches.

Job Offer

Salary is between £42,000 and £47,000 depending on experience.

Good benefits package.

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