BD Manager - specific practice group - Law Firm

England,London,City of London
£55000 - £60000 per annum
16 February 2018
17 March 2018
Andres Martinez
Contract Type
Full Time
This position has full responsibility for all advisory and support marketing and business development services at practice level to the International Insurance Group.

Client Details

Our client is a well-known Law Firm


Your responsibilities as a BD Manager are:

Business Planning

* Work with the Partners to drive, challenge and execute the business plans required by each of the Insurance sub groups to develop long range development plans coupled to shorter term financial, business development and resourcing targets

* Oversee marketing and business development budgets for the Insurance Group and the individual sub-groups

* Establish and monitor an approach to measuring return on investment on marketing and business development activities

Market positioning

* Provide strategic advice and guidance to lawyers concerning how to raise profile, awareness and drive market reputation to key buyer groups

* Work alongside lawyers to identify appropriate positioning and marketing tactics including PR, legal updates, bulletins, blogs, sponsorships, seminars, client hospitality, and legal directory submissions

* Work with the Brand and Marketing services team to execute marketing tactics and ensure all key channels are used to maximise impact from relevant communications and collateral

* Ensure the Insurance Group's marketing initiatives dovetail with firmwide marketing and brand building activities

Proposition development

* Oversee horizon scanning and regular discussion of relevant market and client intelligence, sharing information with key stakeholders, proactively suggesting use of/applications with clients

* Ensure each sub-group develops compelling and competitive value propositions by industry focus and team with a particular focus on identifying products which can be taken to market

* Package and promote the sub group's expertise to the relevant partners, (and in particular the Insurance Key Account Partners), to enable cross selling of expertise internally across the Group and ultimately to our clients

Client management

* Develop business line specific client development plans for core industry focus clients (which sit outside the Insurance Key Account programme)

* Prepare partners for effective relationship and business development meetings with clients and prospects

* Support the Insurance Key Account Programme via practice group activities



* A strong understanding of business-to-business marketing, business development and relationship management within professional services

* Evidence of good Partner management skills, ideally gained within a professional services environment

* Demonstrable understanding of business development, client development, and CRM within the legal sector

* Must be educated to graduate level and a relevant post-graduate management or marketing qualification such as an MBA, CIM or equivalent would be advantageous

Qualities and skills:

* Able to think strategically and commercially

* Strong operational and project management skills

* Stature and gravitas - is professional, credible and impactful and confident with persuading and influencing where appropriate

* Strong interpersonal and communication skills (both verbal and written)

* Flexible - is happy to work outside normal working hours when required

* Attention to detail and accuracy

* Effective relationship builder - is able to interact with individuals at all levels across the business

* Shows initiative

* Is a self-starter and has the ability and confidence to run with things

* Being an ambassador of the firm

Job Offer

Our client offers a competitive salary and the opportunity in a strategic position for the practice group, with the possibility to impact the whole marketing & BD team

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