Marketing and Communications Executive

Location
England,London
Salary
Negotiable
Posted
14 February 2018
Closes
15 March 2018
Ref
SABI-04
Job Function
PR/Publicity
Contract Type
Permanent
Hours
Full Time

Job Title: Communications Executive

Location: London

Salary: Competitive

Job Type: Full Time, Permanent

A high profile trade association in a topical and newsworthy industry is looking for an energetic and articulate Communications Executive with good literacy skills, a positive & resilient attitude, with the ability to thrive in a busy working environment.

Key Tasks:

  • Media Communications
  • Campaign Planning ·        
  • Public Relations ·        
  • Digital ·        
  • Events Co-ordination ·        
  • Research   

Breakdown of the key tasks:

General:

  • Assist with the development of the Association's communications strategy to reflect corporate goals and section objectives.
  • Maximise the use of all communications channels to ensure that the BSIA's messages are conveyed in a way that is fresh, relevant and engaging.
  • Write press releases and feature articles to meet strict deadlines, managing the allocation of work to freelance writers when necessary.
  • Respond to media enquiries in timely manner, and conduct subsequent follow- up with journalists.
  • Coordinate a ‘cuttings library' of BSIA media coverage.
  • Act as 'brand champion' and providing advice to colleagues to ensure the corporate brand guidelines are followed.
  • Assist with any other activities needed for the effective running of the department.

Membership Communications:

  • Form and maintain positive working relationships with Members.
  • Provide a single point of PR contact to the sections of membership and preparing PR reports.
  • Coordinate PR support for major member initiatives, including planning and executing PR campaigns, liaising with the leadership team and managing its online presence.
  • Produce corporate publications and literature from concept to print including quarterly magazine and newsletter.
  • Provide ad-hoc support to other departments as and when required.

 

Public Relations:

  • Ensure regular contact - in writing and in person - with key journalists from national media and security trade press, vertical and end-user market trade press.
  • Coordinate media networking events to build and maintain relationships with journalists
  • Create and distribute press releases and develop features.
  • Compile and maintain online media databases / mailing lists (in line with new GDPR guidelines).

Digital:

  • Website management, including copywriting for web, updating website content using CMS and ensuring the website's SEO is maximised through natural search.
  • Use Google Analytics and AdWords to monitor and maximise website visitor numbers.
  • Produce monthly online newsletters including ongoing evaluation of key performance indicators.
  • Produce and implement email marketing campaigns, including the evaluation and reporting of campaign success.
  • Management of Association's social media presence, including Twitter, LinkedIn and YouTube

Campaign planning:

  • Creation and project management of PR and Communications campaigns including the definition of objectives and performance targets, and agency management where appropriate. 

Events co-ordination:

  • Venue research, negotiation and liaison
  • Liaison with key stakeholders including speakers, exhibitors, sponsors and partners
  • Coordinate PR coverage for BSIA awards
  • Speech writing and presentations for industry events and ceremonies
  • Provide support at other events on behalf of the BSIA, e.g. exhibitions
  • Ensure all events paperwork is completed in accordance with the BSIA quality management system
  • Management of budget

Research:

  • Conduct membership research, including the creation and analysis of online surveys.
  • Support other teams on research projects as and when required

Please click the APPLY button to send your CV and Cover Letter for this role.

Candidates with the experience or relevant job titles of; Marketing Assistant, Trainee Brand Manager, Marketing Executive, B2B Marketing, Assistant Brand Manager, Social Media Executive, Marketing Analyst, B2C Marketing, Marketing Specialist, Junior Brand Manager, Marketing Co-ordinator, Marketing Manager, Communications Director, Public Relations, Head of PR, PR, Marketing, Head of Communications, Public Relations Manager, Comms Manager, Marketing Communications Manager, Marketing Communications, Communications Manager, Press Manager, PR Consultant, PR Director  will also be considered for this role.

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