Digital Marketing Specialist / Digital Marketing Analyst

Location
England,Cambridgeshire,Huntingdon
Salary
Negotiable
Posted
12 February 2018
Closes
12 March 2018
Ref
VJTE-21
Contact
Bluetown Online
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
Job Title: Digital Marketing Specialist

Location: Huntingdon

Salary: Competitive

Job Type: Full Time Permanent

Overview:

The company is the leading provider of product and case coding solutions to a wide range of industries including food, beverage, pharmaceutical, personal care, electronics, chemical, and aerospace. Their Uptime Peace of Mind® brand promise means they listen to their customers' needs and provides the right equipment, supplies and software combined for reliable performance. As the global coding and marking leader, the company has more than 275,000 units installed worldwide, coding on 20 billion products a year. The Company's full printer and supplies portfolio includes continuous ink jet, laser, thermal transfer, drop-on-demand ink jet and thermal inkjet printers and print and apply labellers.

They are currently seeking a Digital Marketing Specialist to join their team in the United Kingdom.

About the Role:

The Digital Marketing Specialist leads the company's paid and organic search marketing efforts for the UK and Ireland. Through in-depth analytics and working with cross-functional teams and external resources, they develop and execute programs to increase inbound traffic and leads from the web.

Key Responsibilities:

* Manage website content to ensure a first class customer experience, while supporting the company's strategies and business priorities
* Manage SEO (Search Engine Optimization) to increase organic search visibility and ranking.
* Manage the development, implementation, monitoring, tracking and optimizing of PPC (Pay-Per-Click) campaigns such as Google AdWords. This includes identifying and tracking industry keywords and their popularity
* Build and maintain AdWords landing pages, building content and structure that drives CTR and leads
* Effectively and efficiently manage the PPC budget to maximise the ROI
* Drive impactful incremental revenue growth by generating high quality sales ready leads from new customers.
* Work closely with the sales teams to identify market requirements and trends in order to continuously tailor content to the specific needs of their customers.

Key Metrics

* Incremental revenue, # of Leads generated (SEO, PPC), Organic search rankings, PPC Clicks, Cost per Click, ROI, Click Through Rate (CTR), Conversion Rate

Key Requirements

* Degree educated with professional experience in a commercial role strongly preferred
* Demonstrated success in a metric-driven, quantified commercial environment
* Willing to implement and use a variety of lean and problem-solving tools to drive continuous improvement; experience with six sigma, lean or other similar program preferred
* Thorough knowledge of Search Engine Advertising/Search Engine Marketing including campaign creation and optimization
* Thorough knowledge of Search Engine Optimization including on-page optimization and link building techniques.
* Experience using a web content management system.
* Understanding of web design, development and management processes. Practical knowledge of XHTML is an advantage

Core Competencies:

* Excellent communication and writing skills
* Systems Experience

Essential:

* AdWords
* Analytics
* Google Search Console

Desired:

* CRM Systems (Salesforce.com)
* SEO Optimization tools (Bright Edge, Conductor, SEM Rush, MOZ)
* Marketing Automation tools (Marketo)
* Analytics & Intelligence platforms (DOMO)
* Highly skilled in Microsoft excel

The company is an equal opportunity employer. They evaluate qualified applicants without regard to race, colour, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

Please click the APPLY button to send your CV and Covering Letter for this role.

Candidates with the experience or relevant job titles of; Digital Marketing Specialist, Digital Marketing Advisor, Digital Marketing Consultant, Marketing Analyst, Digital Marketing Manager, Digital Marketing Administrator, Marketing Assistant, Marketing Manager, Marketing Coordinator, Digital Marketing Analyst, Senior Marketing Executive, Digital Marketing Officer, SEO, PPC, PPC Clicks, ROI, CTR Marketo, DOMO, MOZ, SEM Rush may also be considered for this role.

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