Group Marketing Communications Manager

3 days left

Recruiter
Location
Slough
Salary
£65,000 - 75,000 + package
Posted
26 January 2018
Closes
23 February 2018
Ref
MPMI13890097Z
Job Function
Marketing, PR/Publicity
Contract Type
Permanent
Hours
Full Time

Group Marketing Communications Manager

  • An excellent opportunity to join Unatrac as Group MarComs Manager
  • You will have experience within an international Marketing Communications role

About Our Client

Our client is Unatrac, the export sales office for the Mantrac Group.
Mantrac Group is a family-owned company with more than a 40-year history, consistently exceeding $1Bn in revenues in recent years. We are recognised as one of the top 5 dealers of Caterpillar equipment globally, and have a strong history of success helping drive industry leadership for the world-famous brand.

Mantrac Group is the Caterpillar dealer in nine countries across 3 Continents. The dealerships are based in Ghana, Nigeria, Sierra Leone, Tanzania, Kenya, Uganda, Liberia, Egypt, Iraq and parts of Russia.
Unatrac offers direct export sales of the complete range of new and used Caterpillar Construction, Mining, Power Generation and Materials Handling Equipment.

This role is based in their head office in Slough.

Job Description

Group Marketing Communications Manager - Unatrac - based in Slough
This role will be responsible for developing and implementing the Group Marketing strategy.

Responsible for product promotion, collaborating with senior managers in the various territories and product segment departments to deliver business results.

Responsibilities include:

  • Devising a group marketing communications plan
  • Managing market insight, competitor research and brand management
  • Devise and implement a marketing communications plan that drives a high impact on revenue growth
  • Devise and implement an integrated marketing campaign strategy
  • Collaborate with business unit heads and product segment directors to drive sales through marketing activities
  • Identify market opportunities
  • Align the marketing communications strategy with the Digital Marketing team
  • Manage two direct reports that are based out of region
  • Manage and develop the Unatrac and Mantrac brands globally
  • Brand management for Mantrac and Caterpillar, ensuring brand guidelines are adhered to in all marketing activities
  • Manage and implement marketing campaigns
  • To manage the reporting on all marketing activities
  • Responsible for the production and coordination of the Group Annual report
  • Development and delivery of all marketing and training material
  • Creation of all marketing collateral, sales tools and web content

The Successful Applicant

To be suitable for this Group Marketing Communications role you will need:

  • Experience of developing marketing strategy
  • Strong track record of achieving marketing strategy that has generated revenue growth
  • Experience of leading a team, motivating the team to high performance
  • Proven marketing experience at a senior level in the B2B industry
  • Experience of working for an international organisation
  • Strong planning and organisation skills with the ability to successfully manage multiple projects
  • Self-motivated with the ability to thrive under pressure
  • Ability to operate as an effective strategic and tactical thinker
  • Highly creative with the ability to innovate across the business, translating marketing requirements into executable plans
  • Highly commercial in attitude and behaviour
  • Excellent written and verbal communication skills
  • Strong collaboration and stakeholder management skills

This role will involve international travel.

What's on Offer
£65,000 - 75,000 + package

Ref Code: MPMI13890097Z
 

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