CRM Manager

Location
Bristol Airport, BS48 3DY
Salary
£35,000 to £40,000
Posted
13 December 2017
Closes
25 January 2018
Job Function
IT / Technical, Marketing
Contract Type
Permanent
Hours
Full Time

CRM Manager

Are you a CRM expert, capable of driving customer loyalty and retention? Do you have what it takes to create a roadmap and strategy for CRM? Do you want to get your hands on a massive customer database? If this is you, then we would love to hear from you.

In an ever-evolving industry we're growing fast. The fifth largest UK airport outside of London, we serve our region as an inbound gateway to the South West and with over 100 direct routes, we don't just transport people, we make amazing journeys happen. 

We are at a hugely exciting time for the Airport.  At the start of the millennium, Bristol Airport served only five scheduled international destinations. Now, we are proud to serve over 120. Customer numbers have also risen steadily over the last two decades and this year we expect more than 8 million people to pass through our terminal, compared to 33,000 in our first year of operation - many of whom are frequent flyers; customers who choose to fly from Bristol Airport time and time again. By better understanding who our customers are, we will be able to strengthen our existing Rewards loyalty programmes, identify new initiatives and build brand presence - and this role will be instrumental in developing and delivering a CRM strategy which optimises the e-commerce user experience and which drives customer loyalty, engagement and retention. 

As CRM Manager you will map out the customer journey, analysing all touch points along the way; recommending and implementing initiatives and enhancements which grow customer loyalty and value, and maximise commercial opportunities. You will monitor and analyse customer behaviour to ensure engagement is long term; increasing engagement at every opportunity.

This is a job where you can make a real difference. You will manage all aspects of the customer database including data capture, cleansing and management, ensuring full compliance with GDPR, and undertake full analysis of the CRM database in order to build deeper customer insights - recommending and implementing customer segmentation, profiling and initiatives to develop a more personalised customer communications strategy. 

We are looking for someone with the ability to drive customer loyalty and retention. You'll need plenty of experience in a similar marketing role with a proven track record of defining and successfully implementing a CRM strategy; including strategies for customer acquisition, re-engagement and retention. Your e-commerce experience will also come in handy as you'll be working across other departments to support with the development of e-commerce platforms.

A creative problem-solver and highly-motivated, you'll be able to work equally effectively as part of a team or independently to get things done. If you have done all of this working for another blue-chip organisation with a strong brand, ideally in a similar customer-centric business, then we would love to hear from you. 

We offer a generous benefits package that includes 25 days annual leave, Stakeholder Pension Plan, free parking, private medical care - plus lots more. Apply now and land yourself the perfect role.
 

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