Senior Brand Manager - 12 Months MAT cover

Better Placed
England,West Yorkshire,Leeds
£40000 - £45000 per annum
10 October 2017
08 November 2017
Alex Hamilton
Job Function
Brand / Product
Contract Type
Full Time
Senior Brand Manager - 12 Month FTC

An exciting opportunity has arisen with one of our blue-chip FMCG clients, working within their established marketing team in West Yorkshire. Reporting to the Head of Marketing, this Senior Brand Manager position is a superb opportunity for a talented individual to lead and develop the brand strategy for this leading food brand.

Seeking a solid and proven FMCG brand manager, be it gained within brand management, commercial marketing or category management, and an individual who is driven, inquisitive, creative and commercially savvy.

The Senior Brand Manager will define, develop and implement growth strategy and be responsible for the innovation pipeline and creation of new and existing product development from concept through to launch

Key responsibilities

* Identify opportunities to grow sales and profitability of the brand
* Manager and implement the renovation and innovation agenda for the brand to meet consumer needs and in line with the brand proposition and commercial objectives.
* Develop the annual brand plan for the brand/sub categories.
* Execute the annual brand plan in line with brand and commercial objectives.
* Develop and protect the brand positioning and consumer proposition.
* Track the performance of the brand and competitors and making recommendations for actions plans to deliver commercial and brand objectives.
* To work with cross functional teams (NPD, Category, Sales,) to maximise efficiency in achieving business and brand objectives for the brand/sub categories.
* To work effectively with UK advertising, media, design, sales promotional, research, digital and PR agencies ensuring budgetary control, maximum return on investment and achievement of brand targets.

The ideal candidate:

* Marketing experience in FMCG environment
* Personal Leadership: Responsible for driving own results
* Project management skills
* Excellent written and oral communication skills

Job Offer

Up to £45,000

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