Digital Marketing Manager

Ski Solutions
Up to £40,000 per annum
10 October 2017
08 November 2017
Contract Type

Ski Solutions, a tailor-made winter-sports tour operator and travel agent, is looking for an experienced and results-oriented Search Engine Marketing / Digital Specialist to take our SEO, PPC and web development efforts to the next level.

The Digital Marketing Manager will report directly into the Head of Marketing and will be responsible for executing the digital strategy, working alongside the Marketing Campaign Manager. This role is well suited to an SEO/SEM expert with strong knowledge and a passion for online marketing. Applicants should be strong communicators, quick-witted and commercially focused, with exceptional organisational skills and a strong focus on execution.  

You must be comfortable ‘rolling your sleeves' up and getting hands on in the detail where required, but are capable of thinking and operating strategically. The successful candidate will be able to display evidence of proven successes through their career in the travel, retail, luxury or services sectors.

Person Specification

  • A minimum 5 years' experience in a digital / SEM marketing position within a B2C environment
  • Highly organised and a self starter
  • Ambitious and hungry to outperform targets
  • Ability to make quick decisions while remaining calm under pressure
  • A passion for winter sports

Core Responsibilities


  • Manage and deliver the SEO strategy
  • Work with the SEO agency to manage all aspects of SEO including on and off page techniques, link building, technical SEO (crawl errors etc)
  • Work with the in-house content team to deliver SEO strategy
  • Use Google Analytics and other analytical programs to deliver key campaign performance reports on a weekly / monthly basis
  • Research and analyse competitors


  • Work with the PPC agency to ensure campaigns are planned, managed and monitored to deliver optimal ROI
  • Execute tests, collect and analyse data, identify trends and insights
  • Provide recommendations and implement improvements to keyword lists, account structure and targeting
  • Budget allocation as per planning, monitoring campaign costs & ensuring ROI
  • Optimise copy and landing pages for paid search marketing campaigns

Web development / CRO

  • Work with external developers to update and improve the performance of the website. Full responsibility for managing the website development agenda
  • Define and deliver a conversion rate optimisation (CRO) plan
  • Perform A/B and multivariate experiments
  • Utilise Google Analytics to understand the user journey


  • Proven SEM experience
  • Experience of successfully working with and managing agencies
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Strong working knowledge of the latest SEO techniques and algorithm updates
  • Good knowledge of Google Webmaster Tools, Google Analytics and AdWords
  • Good understanding of SEO tools i.e. Moz, Majestic
  • Strong analytical skills and experience generating SEM reports
  • Excellent understanding of website design and usability
  • Up-to-date with the latest trends and best practices in search engine marketing
  • A good working knowledge of CMS platforms
  • Experience with A/B testing sites i.e. Hotjar, Crazy Egg
  • Ability to write and edit HTML, CSS, and JavaScript

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