Marketing Automation Campaign Manager

Location
England,Middlesex
Salary
£55000 - £60000 per annum + car + bonus
Posted
09 October 2017
Closes
06 November 2017
Ref
13865406/001
Contact
Hannah Denhart
Job Function
PR/Publicity
Contract Type
Permanent
Hours
Full Time
My client is looking for an experienced Automation Marketing Manager to produce waves of meaningful activity and build the propensity to buy within their client base. The ideal candidates will have previously worked in a similar B2B/solutions based business and have a good understanding of the propositions.


Client Details

My client is a world leading specialist and expert in providing technology solutions to the aviation industry across the globe. With over 100 products available, their head office in Middlesex is home to just a handful of their 4,700 employees.


Description

The Marketing Automation Campaign Manager will be responsible for:

* Planning, designing and managing marketing programs and campaigns, that directly drive delivery of the sector marketing business objectives

* Managing the portfolio and marketing assets

* Creating and executing lead generation campaigns and nurturing leads to become qualified marketing leads

* Collaborating with online marketing to create supporting integrated campaigns

* Defining and implementing associated internal communications

* Maintaining brand integrity to protect or strengthen brand value

* Planning, designing and building Industry Insight papers

* Exploiting the site statistics to understand whether improvements in site structure are necessary

* Defining and managing SEA/ Paid SM campaigns

* Managing the day to day engagement of the agencies

* Collaborating with the Online Marketing team to implement SEO/SEA optimisation recommendations from the agency such as optimisation of landing page copy to improve SEA performance

* Managing global campaign expenses and staying on budget


Profile

The successful applicant will:



* have a background in B2B/Technology

* have an understanding of the aviation industry

* be data-driven, analytical and strategic

* have proven global experience

* have previously worked in a matrix organisation

* have worked with Enterprise businesses

* understand the proposition

* have previously managed online promotional channels, SEO/SEM, email, paid and unpaid
* have excellent written communication skills


Job Offer

up to £60,000 + car allowance + bonus + benefits

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