CRM Campaign Manager

£28000 - £30000 per annum
04 October 2017
01 November 2017
Kirsty Thomas
Job Function
IT / Technical
Contract Type
Full Time
Michael Page have been assigned to search for a CRM Campaign Manager for a business based in Hertfordshire. The CRM Campaign Manager will be responsible for creating CRM communications.

Client Details

Our client is a large retailer in the UK that are seeing high sales revenue and growth. The organisation have been in the market for more than 40 years and have a proven track record of success.


TheCRM Campaign Manager will be responsible for the following:

* Work closely with agencies to translate CRM campaign requirements into system programming and schedules that deliver campaigns on time and to specification
* Manage the scheduling, testing and deployment of all customer CRM contact, including but limited to Email, Direct Mail, SMS and Telephone
* Understand customer segmentation and lifecycle requirements for each stage of the customer journey to support successful development of CRM system specification for campaigns
* Ensure all communications meet brand guidelines and delivered within set budget and timelines
* Use data mining and analytical packages to support understanding the customer database
* Segment customer groups with similar needs and use statistical modelling techniques to determine timing and method of communication to promote products and services
* Provide customer selection methodology to fulfil campaigns across all channels
* Maintain and develop customer profiles as required, ensuring they add insight and value


The ideal candidate will have the following:

* Degree or relevant marketing qualification
* Previously worked in a CRM role within a related industry
* Proficient knowledge of appropriate CRM systems

Job Offer

The Hertfordshire based CRM Campaign Manager will receive a salary of £30K circa plus a bonus of 15%.

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