Interim Marketing Executive

Location
England,Berkshire,Bracknell
Salary
Negotiable
Posted
02 October 2017
Closes
30 October 2017
Ref
13863701/001
Contact
Amy Dorman
Job Function
Marketing
Contract Type
Temporary
Hours
Full Time
My client requires a hands-on role in a highly dynamic environment and requires an enthusiastic individual with experience of CRM and marketing automation platforms.


Client Details

My Client are world leaders in manufacturing technology which is sold in to communications, computer, consumer electronics, military and similar fields all over the world.


Description

Collaboratively create, monitor and maintain Marketo campaign

Lead the adoption of integrated nurturing (e.g., email, webinar, social, advertising)

Support the development and implementation of the database strategy

Maintain systems documentation, including data standards, procedures and definitions

Work with global functions to ensure system and data integrity and best practice

Ultimately, train stakeholders on the Marketo platform

Monitor and review campaign performance and use findings to inform future campaigns

Generate regular reports of lead status at each stage of the funnel

Maintain marketing communications planning and execution experience (on and offline)

Developing and executing integrated marketing communications plans and campaigns to support new product introductions, sustained lead generation and database growth


Profile

Immediately available or within 1 week

Experience using Marketo

Experience of creating outbound email and nurture campaigns

Understands automation concepts such as lead scoring, progressive profiling, etc.

Can articulate the role of data quality, profiling and segmentation to successful marketing

Aware of the typical B2B lead process / customer journey in a multi-channel environment

Highly detailed, analytically oriented and results driven

Competent user of Microsoft Office Suite

Has a problem-solving attitude and demonstrates excellent time keeping and punctuality

Strong English language skills, both written and verbal

Able to build professional relationships with stakeholders at all levels

Experience of working within a high-tech B2B global organization would be an advantage


Job Offer

Competitive daily rate

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