Digital Marketing Executive

6 days left

Location
Hatfield, Hertfordshire
Salary
Salary up to £30,000 DOE
Posted
28 September 2017
Closes
26 October 2017
Ref
MPMI13853880Z
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time

The Digital Marketing Executive will be required to support with the acquisition of quality sales leads from online campaigns. Create and manage from end to end all online material against brand guidelines to encourage customer engagement and interaction through execution of digital campaigns.


Details about the Client
McCarthy & Stone is a leading retirement house-builder, based in the UK. The company operates from nine regional offices and one Head Office. They are responsible for building and selling more than 70% of the UK's owner-occupied retirement housing each year. Since 1977, it has sold more than 51,000 properties across more than 1,100 developments in the UK. The company is listed on the London Stock Exchange and it is a constituent of the FTSE 250 Index.


(This role will be based out of the Hatfield, Hertfordshire office).

Detailed Job Description
The Digital Marketing Executive will have the following key responsibilities
•    Plan, develop and execute regional online communications that support the company's strategic goal
•    Integrate digital initiatives within development plans and regional campaigns to support quality sales lead acquisition against agreed KPIs
•    Champion digital in the region, and collaborate with other regional digital leads to share best practice and new ways of working to stay abreast of the latest technologies
•    Understand and proactively plan the best use of online media space (owned and paid for). Work with third party media buyers to drive efficiency's and optimise media plans
•    Review monthly PPC keywords and ensure the most relevant words are being used for each development, in conjunction with the Executives
•    Produce local area copy for use in Search Engine Optimisation as directed by the Marketing Manager
•    Work with third party designers to develop creative assets for online channel use
•    Create and administer E-CRM campaigns in conjunction with fellow team members, with appropriate reporting to the Marketing Manager

Candidate's Profile
The ideal Digital Marketing Executive will have the following

Knowledge & Experience
•    A demonstrable experience of managing social media channels, website content management systems and online monitoring tools
•    A sound understanding of multi-channel content planning, creation and delivery
•    Proven track record of collaborative working
•    An ability to multi-task and deliver to deadlines efficiently

Skills & Competencies
•    Proven project management skills
•    Writing blogs and newsletter articles for email and social distribution
•    Strong commercial acumen
•    This position demands precision and accuracy and regular deadlines have to be met
•    The completion of projects within defined programmes and budgets is essential

What's on offer
A salary between £25,000 - £30,000 DOE plus excellent benefits package.

Where specific UK qualifications are required we will take into account overseas equivalents. All third party applications will be forwarded to Michael Page.

Ref Code: MPMI13853880Z
 

Apply for Digital Marketing Executive

Already uploaded your CV? Sign in to apply instantly

Apply

Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 8MB


Upload from your computer

Or import from cloud storage

Your Portfolio must be a .doc, .pdf, .docx, .txt, .rtf, and no bigger than 8MB


4000 characters left


By applying for a job listed on Marketing, Advertising & Design Jobs you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.

More jobs like this