Marketing Manager

England,London,City of London
£35000 - £40000 per annum
22 September 2017
20 October 2017
George Elliott
Job Function
Contract Type
Full Time
Interested in taking a lead marketing role within one of the UK's best known travel brands? This multi-brand business is seeking an experienced multi-channel marketer to get under the skin of all of their brands and provide strategic marketing support to all relevant stakeholders.

The role:

* Take a lead on the annual planning cycle with all brands, setting objectives and marketing KPIs for the year.
* Working with all brands on marketing and campaign activity across ATL, Customer Experience and Digital.
* Work with the eCRM Manager to drive and develop the group eCRM strategy
* Develop the agenda, organise speakers and write materials for regular best practice sharing forums and quarterly training and development sessions for marketing teams
* Organise the annual group marketing conference
* Use data about our customers combined with market research to create a deeper understanding of audience needs
* Provide support for digital projects such as apps and new websites
* Act as the point of contact for all agencies - data, media, web development and others

The person:

* 3+ years of relevant B2C marketing experience, in either an agency or client side role.
* Strong understanding and practical experience of delivering digital channels
* Have a proven track record in building brand awareness and identifying new responsive audiences
* Experience of working with multiple stakeholders, especially in an influencer role
* Experience of developing commercial opportunities and partnerships
* Understanding core CRM principles and customer segmentation
* Strong project management, budget management and contract management
* Experience of using Google analytics would be advantageous

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