Head of Marketing

22 September 2017
20 October 2017
Kate Upton
Job Function
Contract Type
Full Time
An exciting opportunity for a Head of Marketing to lead a small team within this specialist technology business.

Client Details

A specialist technology business based in Bingham.


The Head of Marketing will lead a small team but still remain 'hands on' in all Marketing activity, responsibilities include:

* Manage marketing efforts across all lines of business and marketing channels including live events, advertising, website, online, social, video and telemarketing.

* Manage media relations efforts across print, online and social

* Lead and grow a team of multi-disciplinary professionals to help scale the marketing efforts over time (currently consisting of an events manager, a marketing assistant, a freelance content writer and external PR & SEO agency)

* Manage content development efforts across brochures, flyers, white papers, case studies and success stories

* Own the entire marketing process from idea to execution to measuring ROI

* Create a content calendar for the company and partner with internal and external resources to ensure original B2B content get produced for video, blogs, white papers and webinars

* Execute profitable lead generation campaigns across all marketing channels

* Closely monitor and analyse performance of all demand generation activities and make and implement optimisation recommendations on a regular basis

* Develop and manage a closed loop lead management process with sales to maximise marketing and sales investment

* Manage and build a world-class customer and target prospect database with multiple relevant contacts per target organisation

* Regularly identify growth opportunities and areas for additional marketing resource investments

* Communicate demand generation strategy and results across the entire company and work with the executive team to ensure successful execution


The successful candidate will have a demonstrable track record within B2B marketing , ideally gained in a technology business. In addition you will have:

* Experience in marketing with particular emphasis on demand generation

* Extensive experience with setting up and managing successful marketing campaigns across events, advertising, website, online, social, video and telemarketing

* Experience leading a team of multi-disciplinary professionals to successfully plan and execute marketing programmes

* Strong understanding of the marketing funnel and steps required to move prospects from enquiry to qualified lead and sales validation

* Proven experience working closely with sales as a partner to drive revenue

* Experienced used of marketing automation software such as Marketo, Eloqua, Pardot and/or Hubspot

* Results-oriented professional with a proven track record of getting stuff done and achieving goals

* Top-notch quantitative and analytical skills with an ability to turn data into actionable highlights

* Excellent written and verbal communication skills for internal and external audiences

* Desire to work in a fast paced environment where your work is critical to the company's long term success

Job Offer

£competitive + benefits

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