Email Marketing Executive

Recruiter
Location
England,London
Salary
£100 - £130 per annum
Posted
20 September 2017
Closes
19 October 2017
Ref
1629266
Contact
Rebecca Whips
Job Function
IT / Technical, Marketing
Contract Type
Contract
Hours
Full Time
An exciting opportunity has arisen for an Email Marketing Executive to join a London based Financial Services Membership Body.

The Email Marketing Executive will have demonstrable experience of operational delivery and tactical ownership of end-to-end email campaign management. You will also help shape how the company manage email marketing in the future.

Responsibilities:

* Schedule, build, quality assure and dispatch emails and newsletters
* Build, import and segment data for emails and newsletters
* Source, write and utilise existing content for campaigns
* Ensure correct campaign tagging within all campaigns
* Ensure testing and optimisation of all email and newsletter sends
* Monitor and optimise content against key metrics including CTR, open rates and deliverability
* Creation, maintenance and continual improvement of automated email campaigns
* Maintain brand and channel standards with stellar attention to detail
* Track email best practices, monitor industry trends, and make recommendations

Required Skills/Experience:

* Solid working knowledge of email systems
* Strong analytical and quantitative skills
* Platforms: ClickDimensions, Access
* Confident user of HTML and CSS
* Practical working knowledge of automation, journey building, triggers, sequencing and a/b testing
* Good knowledge of data and databases
* Strong creative skills, ideally InDesign, Illustrator or Photoshop experience
* Ability to troubleshoot and problem solve
* Keen attention to detail and excellent proofreading skills
* Multi-tasker, with a positive attitude to getting the job done
* Good stakeholder management and an effective communicator

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