Global Shopper Planning Manager
This is a newly created role within a well-respected drinks business in London.
Our client is a world leader in its category and boasts a portfolio of enviable brands. They live and breathe their values including being proud of their brands and heritage, as well as a focus on entrepreneurial spirit, integrity and professionalism, not to mention making a positive contribution to communities and the environment.
They are looking for a strategic thinker who can develop and deliver the point of purchase strategy via key retail channels- including on and off trade and e-comm.
This is an exciting time for the business and they have identified the need for Omni channel thinking to bring together data and insights across channel to forward strategic recommendations that will help drive the business forward.
You will be responsible for putting clear frameworks in place which will give a better view of the holistic consumer journey and then be able to deliver a consistent approach to measurement and evaluation of the assets - for example performances of instore assets or e-comm.
If you have strong category experience within FMCG, have worked in a shopper team before and have a proven track record in using category insights to shape and inform marketing decisions across channel this could be the role for you.
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