Marketing Manager

Location
England,London
Salary
£40000 - £43000 per annum + Package
Posted
19 September 2017
Closes
17 October 2017
Ref
13859456/001
Contact
Rowan Greenland
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
Reporting in to the Group Head of Marketing & Customer Experience Strategy the Marketing Manager role acts as an internal consultant supporting the marketing teams across the business with marketing expertise, especially in commercial development, campaign management and email lifestyle programmes.


Client Details

My client is a leading UK transport operator, providing high quality services in the bus and rail sectors. Headquartered in London.


Description

As the Marketing Manager you will be responsible for the following:

* Support the annual planning cycle with the bus and rail companies, including helping to set objectives and marketing KPIs for the year.
* Working with and supporting the bus companies on marketing and campaign activity, helping them to review and build on their effort.
* Understand channel contribution and attribution and find ways to actively measure and track campaign effectiveness.
* Work with the eCRM Manager to drive and develop the group eCRM strategy.
* Identify new campaigns and opportunities, leverage existing assets to reach and explore new markets as well as retention campaigns.
* Manage suppliers, including database agency, media agency, web development agency and others.
* Monitor industry trends, competitor activity and wider socio-demographic changes to stay one step ahead of emerging customer needs


Profile

The successful Marketing Manager for this London based company will come with the following skills & attributes:

* Relevant B2C marketing Experience
* Practical experience of email marketing including campaigns, triggers and life-cycle programmes & segmentation
* Excellent influencing skills and ability to work with a diverse number of stakeholders
* Strong communications capability both written and verbal
* Understanding core CRM principles and customer segmentation
* Be commercially minded
* Experience of using Google analytics


Job Offer

Competitive base salary and benefits package offered to the successful Marketing Manager

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