Marketing Executive

Location
England,North Yorkshire,Skipton
Salary
Negotiable
Posted
15 September 2017
Closes
13 October 2017
Ref
13848955/001
Contact
Andrew Yell
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
A fantastic opportunity for a Marketing Executive to join a Global Business based in Skipton, North Yorkshire. This job is perfect for a budding Marketing Executive who is ready to build their career in a truly ambitious business.


Client Details

This business is a global publishing house in Skipton, with a reputation for excellence in the market. They're ambitious, innovative, and are looking to actively expand their team to keep up with their success.

There's a wealth of experience to draw on, and you can certainly develop your personal skills, as well as your career.


Description

Your key responsibilities would be as follows:



PPC



* Manage and brief external PPC digital marketing agencies and test new agencies to drive sales on all paid search media management including PPC and Display.

* Experience using Google AdWords, Bing Ads and other paid media including Facebook.

* Work with Product Managers, international affiliates, digital agencies and copywriters to test new benefit driven copy, landing page designs and offers via PPC.





Email Marketing

* Day-to-day management of the email newsletters.

* Increase subscriber numbers to free email newsletters via targeted promotions across all online channels.

* Target the best adverts and online promotions to the email files and push forward your ideas for new promotions.





SEO

* Oversee the development of new SEO websites for specific vertical markets.

* Audit SEO sites and make changes to satisfy search engines.

* Assists and train team members with keyword/phrases for product descriptions.





Relationship Management:

* Assist the Product Management Team with the implementation of the annual digital marketing plan across all digital marketing channels.

* Work on plans, scheduling, and ensuring creative requirements are delivered as planned.

* Work with external agencies and suppliers ensuring timely implementation at a consistently high standard within pre-agreed costs.

* Liaise with online consultants and affiliate offices in other countries to share, develop and test new ideas.







Across All Online Channels:

* Write and submit copy and imagery.

* Recommend new initiatives to drive sales.

* Increase orders and sales and monitor key performance indicators including ROI.

* Work to tight deadlines to assist with the implementation of agreed plans across various media within budget and time frames.

* Ensure all appropriate tracking and analytics are in place.

* Assist in proofreading and checking links for all digital creative.

* Generate media codes.

* Support with invoicing and administration.

* Review competitor communications and activities.

* Support internal communication of marketing activities.

* General administration duties.


Profile

The key skills and experience you will need for the Marketing Executive are;





* Previous experience in Paid Search, PPC Campaigns, Display Media and SEO.

* Highly analytical and results driven.

* Experience with A/B and multivariate testing.

* Excellent project management skills to bring together all parties to ensure projects are delivered on time.

* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

* Experience in optimising landing pages and using funnels.

* Copywriting experience desirable.

* Agency management.

* Experience in dealing with large budgets.

* Excellent Excel skills.

* Strong attention to detail.



* Organised, motivated and industrious.

* Ability to use initiative and work comfortably in a fast paced working environment.

* Ambitious and always striving for success and to expand skill set.

* Passion and a 'can do' attitude.

* Strong time management, able to manage multiple projects and deadlines simultaneously,


Job Offer

* A great salary,

* Career progression,

* Extensive training opportunities,

* Increasing holiday entitlement,

* Pension,

* Contribution to gym membership,

* Health insurance,

* Life insurance,

* On site parking.

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