Digital Marketing Manager - B2C

Location
England,Greater Manchester,Bury
Salary
£35000 per annum + Bonus + Excellent Benefit Package
Posted
12 September 2017
Closes
10 October 2017
Ref
7012033
Contact
Nicky Price
Job Function
IT / Technical, Marketing
Contract Type
Permanent
Hours
Full Time
My client, a large consumer market leader based near Bury is looking to recruit a Digital Marketing Manager. This is a new position that has scope for progression and will suit an experienced, dynamic individual with website experience at both consumer and retail / trade level.This position involves working closely with marketing team to deliver successful online content, campaigns and activity. Whilst taking ownership of the current re-development of the B2C site and B2B site.

Main Responsibilities:
Main contact for all Web communications and issues
Present a quarterly review of Website activity and performance
Monitor uptake and activity of the sites with a view to continual improvement
Managing and implementing digital campaigns
Engage with retailers to ensure continued use of the B2B portal and manage, support, feedback, and enquiries
Coordinate and manage a regular email campaign to continually establish the B2B portal, actively engaging existing users and promoting the brand
Regular and collaborative involvement with adopted 3rd parties, agencies, or organisations
Responsible for the continual improvement of the web presence liaising internally with activities such as product launches, industry news, creating landing pages, engaging inspiring content to drive the consumer / retailer and generate further brand awareness
Manage web content, imagery and product information
Maintain an active interest in online global retail environment and technologies used
Build automated, integrated digital marketing campaigns to:
Drive web traffic to the website
Continually engage consumers and retailers
Convert and track consumers
Integrate databases (e.g, retail, warranty) utilising automation and API's to maintain a central database B2C/B2B
Linking and implementing ongoing automated marketing campaigns in accordance with the marketing objectives / plan, to include but not limited to:
Email campaigns
Social (Facebook, Twitter, Instagram, Pinterest)
Google, AdWords, PPC, SEO
Liaising with web and pr agencies
Assist with developing brand guidelines
Adhoc digital projects

Skills Required:
Educated to A' Level/Degree level
Must have extensive ecommerce/digital marketing experience
Possess strong social media, content management, managing and implementing digital campaigns is key for this role
Experience of creating content and extensions for B2C and B2B websites
Experience in implementing consumer and retail websites
Able to run a website stand alone
Creative skills to find interesting ways to present information and to generate new ideas
Experience in Portal and / or web technologies with the ability to understand and translate to a non-technical audience
Experience in creating and content managing B2B and B2C websites and e-commerce an advantage
An understanding of online writing issues such as house style and content structure
Excellent copy writing skills and attention to detail, especially with proofreading
Competent graphic design skills
Experience in creating marketing content with Adobe / Photoshop (or other professional tools)
Some experience in CRM is desirable
Competent with Microsoft Office products
Maintain an ongoing interest in digital marketing tools and techniques
Company Benefits:
Salary up to £35k+ Bonus
25 days holiday + bank holidays
9-5pm (can be flexible)
Pension
Car Park
On main bus route from Manchester City Centre

Reed Specialist Recruitment is an Employment Agency and an Employment Business for permanent and temporary recruitment. In response to your application Reed will contact you by phone, email or SMS to discuss it and related opportunities. You can opt out at any time using the links provided.

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