Brand Manager

Better Placed
England,West Yorkshire,Bradford
£30000 - £35000 per annum + Bonus, PHC, Pension
01 September 2017
29 September 2017
Rian Hoey
Job Function
Brand / Product
Contract Type
Full Time
Better Placed are delighted to be recruiting a Brand Manager for a leading West Yorkshire B2B business. With a revolutionary re-branding exercise completed at the beginning of this year, our client is now focussed on firmly establishing themselves as a forward-thinking and industry leading proposition.

As a Brand Manager you will act as the "Brand Guardian" and implement the guidelines into all internal and external communications, working closely with the marketing team to deliver multichannel, on-brand campaigns.

Key responsibilities include:

* Ensure the brand guidelines are kept up to date and reflect the brand positioning and visual identity.

* Ensure the online brand book is kept up to date and serves the need of the wider business to have brand assets to hand.

* With the Head of Brand, ensure brand messaging and the corporate storyhouse are refreshed, and run initiatives to support brand storytelling across the wider business.

* Support the launch of new brands.

* Help deliver the corporate communications strategy including use of channels such as web and video, together with the Head of Brand and the PR team.

* Make effective use of the growing number of touch points where customers interact with the brand, and encourage customers to have conversations around the brand to increase engagement.

* Support the PR team by actively blogging and making use of social media on behalf of the brand.

* Together with the Head of Brand, keep the corporate brand presentations up to date and fresh.

* Develop and deliver campaigns to encourage our communities to interact with the brand.

* Develop and deliver thought leadership campaigns.

* Measure the effectiveness of these campaigns in delivering brand awareness, brand affinity and commercial return for the business.

* Own the copy and messaging on websites.

* Own the brand identity, design and signage at key conferences worldwide.

* Work with creative agencies to deliver brand identity, copywriting and brand campaigns as appropriate.

* Work with Regional (Marketing) Managers to support brand delivery and adaptation globally.

* Support sales to talk about and use the brand effectively in sales presentations.

Experience required:

* 2+ years experience in Brand Management.

* Demonstrable understanding of the role of a brand in customer engagement and commercial return.

* (Ideally) demonstrable understanding of trends, dynamics and issues in the industry.

* Experienced use of digital channels and social media.

This a great opportunity for a Marketing Executive/Senior Marketing Executive or an existing Brand Manager to join a global leader in what is a fascinating time in their strategic brand direction.

Based in West Yorkshire, this role is commutable from Leeds, Bradford, Huddersfield, Skipton, Manchester and surrounding areas.

To be considered for this Head of Brand role, please apply now with an updated CV.

About Us...

Better Placed is undoubtedly one of the UK's leading Marketing Recruitment specialists. Over the last 15 years, we have been placing talented people into businesses across multiple sectors including FMCG, Retail, Financial Services and Agency. With offices in Leeds, London and Manchester, we are "better placed" to recruit marketing and digital talent for some of the UK's, and even world's biggest brands

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