Senior Digital Marketing Exec

Recruiter
Location
England,Kent,Folkestone
Salary
£23000 - £33000 per annum
Posted
30 August 2017
Closes
27 September 2017
Ref
1629196
Contact
Kieran Fanner
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
We are looking for a Senior Digital Marketing Executive to join a well known and ambitious financial service company based in Folkestone.

The Senior Digital Marketing Executive will be a hands-on optimisation expert tasked with personalising and routing online traffic on membership & group pages to ensure frictionless journeys, inform optimised page designs and ultimately generate better results.

Requirements:

* Demonstrated experience with conversion rate optimization
* Previous experience of analysis, targeting, optimisation, measurement
* Experience using on site personalisation tools such as Adobe Target, Optimizely, Maximiser, Visual Web Optimiser
* Strong understanding of conversion drivers, marketing, and sales and purchase cycles
* Ability to use data to drive fundamental web marketing decisions and strategies
* A/B, MVT Testing and personalisation skills
* Experienced in using analytics packages (Adobe Analytics, Google Analytics, SessionCam)
* Experience of generating ideas for and developing and improving traffic flow and conversion
* Experience understanding, setting and measuring KPIs
* Strong communication skills - ability to convert and translate complex data into digestible insight
* Excellent analytical skills
* Experience of optimising customer journey through data driven design, user-centred design and user testing
* Deep understanding of digital channels and their application for varying marketing goals
* Sound commercial awareness

This is a fantastic opportunity to work for a company with ambitious plans for 2017 and beyond, with the right candidate stepping into the role you will receive fantastic career progression with the role

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