Customer Marketing Manager

England,West Yorkshire,Leeds
£40000 - £45000 per annum
11 August 2017
09 September 2017
Gavin Wingfield
Job Function
Contract Type
Full Time
Michael Page are extremely excited to be working with the popular drinks brand to recruit a Customer Marketing Manager. They are in the process of moving their Marketing team from London up to Leeds in order to service their customers more closely and interlink with the sales teams.

Client Details

A private owned subsidiary of a larger organisation, the business sells, markets and distributes alcoholic beverages in the UK market. Launched in the UK in 2006, this brand is now the number 1 brand by penetration among 18-34 year olds.


The key responsibilities of the Customer Marketing Manager will be to:

To have a primary focus is on Multiple Grocers and Trade Press; secondary focus is major On-Trade Managed Groups.

Work with the National Account Managers to agree and implement a marketing strategy and budget with key customers, including:

* Online

* Point-of-sale / FSDU's / MU's

* Value added packs and gift with purchase

* Instore media (e.g. Magazine / radio)

* Interactive activity (e.g. sampling)

* Evaluation and analysis of investment and media plans

* Develop and deliver the trade press advertising strategy and develop relationships across key titles

* Develop relationships and ensure maximum exposure across relevant trade press titles

* Budget management of customer marketing activity - presentation of monthly budget updates

* Work with the Category Manager to interpret category data and trends and communicate to the press

* Regular presentation of marketing plans, category data and sales tools to the sales teams and customers

* Development of single-minded sales tools

* Contribute to the development and delivery of the annual brand plans

* Quarterly review of all marketing activity


The successful Customer Marketing Manager will have:


A passion for the brand and an understanding of what makes it different

* At least 4 years' experience in a similar marketing role

* Exceptional organisational & project management skills - ee able to manage several projects at once

* Keen attention to detail

* Must be outgoing and an excellent communicator at all levels - Customer facing

* Ability to analyse and interpret data

* Experience working with IRI and other shopper marketing data sources

* Results orientated & a creative problem solver

* Strong motivational skills and ambition - Ability to work under own initiative

* Ability to work in a small and fast paced team

Job Offer

On offer is a competitive remuneration package as well as the opportunity to work for one of the most successful and exciting brands in the UK right now.

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