Marketing Manager

Location
England,Berkshire,Maidenhead
Salary
£38000 - £40000 per annum
Posted
11 August 2017
Closes
08 September 2017
Ref
13850505/001
Contact
Dean Hayman
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
Hands on Marketing Manager role driving the European marketing strategy to drive lead generation and retention. This hands on role will work closely with the MD to develop the long and short term strategies across on and offline channels for this software company.


Client Details

Our client is a global Technology business providing software and technology solutions enabling businesses to optimise their workforce efficiency. Supporting some of the biggest brand in the world they have seen a continued growth year on year since its launch over 30 years ago with operations in 20 countries across EMEA. This is an exciting role for the business and will work very closely with the Managing Director and Sales Director and will provide a platform to make a noticeable difference to the business based at the head office in Maidenhead.


Description

This is a hands on Marketing Manager role where you will own the long and marketing strategy across Europe to drive lead generation and retention activity, key responsibilities include:

* Develop and implement the marketing strategy across on and offline channels.
* Create engaging copy for collateral, website, advertising and PR working with 3rd party agencies.
* Own the website including SEO, messaging and maximising the user experience on the website and analysing digital effectiveness.
* Develop the events calendar including trade shows, seminars, webinars - owning the logistical elements of these events.
* Manage the PR and advertising strategy.
* Analysis of marketing effectiveness and ROI.
* Working with technology and MDF.


Profile

To be right for the Marketing Manager position you will have a track record in B2B marketing and be excited about a sole marketing hands on role. You will have developed and delivered a fully integrated marketing strategy and be able top demonstrate positive ROI and strong results in lead generation. You will have planned and run successful events and have managed external agencies.


Job Offer

Salary on offer is up to £40,000 plus benefits

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