ILM Digital Communications Executive
Are you a highly motivated digital marketing and content professional? Know all about analytics and Adwords, keywords and KPIs? We're looking for someone to fill this exciting digital role working within the ILM Marketing team to implement and optimise our core digital marketing activities, from paid and organic social campaigns to website content and more.
About the role
An exciting new opportunity has arisen in our ILM Digital Strategy, Marketing and Research department for a 9 month fixed term contract to provide maternity cover. As a Digital Communications Executive you will take overall responsibility for bringing ILM's purpose and success through leadership stories, real life case studies and sharing best practice with people from all kinds of sectors and job roles. You'll do this by supporting the Content manager in executing the content and social media strategy and ILM's core digital marketing activity.
You'll be comfortable working across a range of activities and content streams, such as running organic and paid social media advertising campaigns across LinkedIn, Twitter and Facebook, as well as analysing and reporting on quantitative and qualitative data from social and digital media campaigns, both organic and paid. You'll be able to analyse and interpret the results to inform and optimise future campaigns.
The ideal candidate will be a digital content marketer with experience implementing a content and social strategy across a range of channels, including the website, Facebook, Twitter, LinkedIn and Google Adwords, so your knowledge of these channels will be invaluable to be a key team member. Alongside this, your ability to draw upon your knowledge and experience of a website CMS system as well as Google Analytics will distinguish you from other candidates.
You'll be a natural communicator, able to work and build a strong rapport with key internal stakeholders across the business as well as external stakeholders on numerous digital work streams. We want you to be pro-active with a can-do attitude to ensure you not only do well with your day-to-day activities but also support the digital team on large scale projects.
Your CMS system and HTML skills will be put to the test, updating and maintaining website content daily to ensure it is as accurate as possible. Using your experience using social media platforms, we'll be expecting you to improve engagement across our social media accounts to ensure ILM's purpose is understood clearly using a multi-channel approach to get the most out of our investment.
What we Offer
You'll be based in a fantastic location in EC1A, surrounded by shops, bars and restaurants. We're easily accessible with Farringdon, City Thameslink, Blackfriars and many more stations nearby. Offering the opportunity to work in a large, fast-paced, engaging environment with opportunities to develop your existing skills and explore new ones.
Working for us means working for an innovative, purpose-leading organisation. You'll be entitled to an excellent Total Reward Package which typically includes - a great base salary, 25 days holiday, a defined pension scheme, life assurance, and much more that you can read about here!
Our Story & Mission
The City & Guilds Group is a global leader in skills development. Our purpose is the same as it has always been, to enable people and organisations to develop their skills for personal and economic growth. What we do is about more than skills, or qualifications, or jobs. Backed by a Royal Charter, we have more than 135 years of experience in making sure that people can contribute to successful businesses and thriving economies. Made up of City & Guilds, ILM, Kineo, DigitalMe, The Oxford Group, e3Learning and Gen2; we work with education providers, businesses and governments in over 80 countries, to provide work-relevant education and training in 26 industries.
At The City & Guilds Group our success is driven by the people we work with. We pride ourselves on our ability to offer an equal opportunity to all our staff and we value diversity within our inclusive culture. We recognise that a diverse workforce is the only way we will achieve our ambitious business goals, and therefore work in a very flexible way to accommodate everyone.
To find out more about the position, take a look at the Role Profile. If this still sounds exciting and you think you're just the person for the job, please submit your CV and complete our short application form. We can't wait to hear from you, so apply now!