Senior Brand Manager

Better Placed
England,West Yorkshire
07 August 2017
05 September 2017
Alex Hamilton
Contract Type
Full Time
Senior Brand Manager

An exciting opportunity has arisen with one of our blue-chip FMCG clients, working within their established marketing team in West Yorkshire. Reporting to the Head of Marketing, this Senior Brand Manager position is a superb opportunity for a talented individual to lead and develop a well loved consumer brand.

Seeking a solid and proven FMCG expertise, be it gained within brand management, commercial marketing or category management, and an individual who is driven, inquisitive, creative and commercially savvy. The Senior Brand Manager will define, develop and implement growth strategy and be responsible for the innovation pipeline and creation of new and existing product development from concept through to launch

Key responsibilities

* A deep consumer and commercial understanding of brand performance, including continuous and ad hoc research, measurement and reporting;
* Development of brand strategies and tactics aligned the business' core principles;
* Creation and development of new and existing product development, from concept to launch;
* Leading innovation projects, where this is aligned to the overall business strategy;
* Development of marketing mix for the portfolio in conjunction with the brand and commercial teams

This role would be ideal for an experienced brand manager looking for a step up to Senior Brand Manager coupled with:

* Marketing experience in FMCG environment
* Personal Leadership: Responsible for driving own results
* Project management skills
* Excellent written and oral communication skills

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