Campaigns Manager

Location
England,London,West London
Salary
£55000 - £60000 per annum
Posted
08 August 2017
Closes
05 September 2017
Ref
13848951/001
Contact
Hannah Denhart
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
This role is focused on the development of campaign canvasses, campaign delivery and the technical management, execution and review of campaigns. The successful candidate must have experience in segmenting and manipulating data, ideally with Eloqua knowledge.


Client Details

My client specialises in creating highly targeted business and consumer events for their customers across the globe. Every year they run over 500 events in 40 countries. With over 3,000 employees around the world serving over 40 industry sectors.


Description

The successful Campaign Manager will need to:

* Develop, design and execute campaigns using marketing automation tools and logic (triggers, dynamic content, etc.) and supporting tools such as Visio
* Continually monitor, analyse, and edit campaigns to maximise campaign effectiveness
* Ensure that there is always someone briefed and available to amend/stop campaigns accordingly
* Lead the technical implementation of campaign automation
* Create data segments, proof segments created by the Database Execs and generate customer lists to effectively target promotions
* Ensure campaigns are set up according to requirements and ensure they are populated in the Eloqua campaign where relevant
* Ensure profile questions and answers are set up and/or amended within the PPS and NOVA systems
* Ensure that all live registration forms are tested before going live and checked regularly on live
* Analyse and report on all aspects of campaigns


Profile

The successful applicant will have:

* Strong problem solving skills
* An understanding of/interest in technology
* Experience of Eloqua (or similar) and data segment building tool
* Excellent organisational, written and oral communication skills
* Familiarity and experience of working in a regulated environment, including DPA obligations
* Passion to develop projects and understanding of the marketing automation discipline
* Attention to detail and ability to be self-directed
* Experience using Salesforce will also be an advantage


Job Offer

£55,000 + car allowance and benefits

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