Digital Analyst - PPC and Google Analytics/Tag Manager

England,London,City of London
£30000 - £34000 per annum
02 August 2017
31 August 2017
Nick O'sullivan
Job Function
Contract Type
Full Time
* The digital analyst plays a crucial role for the organisation, leading on the use of digital data to inform the client's marketing and engagement strategies.
* The role encompasses the analysis of all our digital channels (social media, websites, email marketing) and recommendations for improvement and testing.

Client Details

A leading UK charity with a well-known and reputable brand


The key responsibilities of the digital analyst are:

* To support on the implementation, maintenance, development and review of the charity's digital reporting dashboard (Klipfolio).
* To assist in advising the rest of the team on best practise for SEO.
* Conduct keyword/phrase analysis to identify new opportunities and maximise existing ones.
* Support in the management of agencies across SEO, PPC and website development.
* Advise on detailed and accurate tracking urls for marketing activity and improve UTM naming conventions for the team.
* Deliver training to all staff across the organisation on the use of Analytics and Klipfolio.


The successful candidate will have the following:

* Experience in Google Analytics, including e-commerce.
* Experience in Google Tag Manager.
* Setting up, monitoring and optimising Google Ad-words and Bing Ad campaigns.
* Working with SEO reporting tools.
* Working in a previous SEO or PPC based role.
* Experience of creating analytics and PPC reports.
* Experience of technical data into actionable insights.

Job Offer

A competitive salary with an outstanding benefits package and 28 days annual leave (not including bank holidays)

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