Marketing Manager

6 days left

Location
England,London
Salary
£45000 - £51000 per annum
Posted
01 August 2017
Closes
29 August 2017
Ref
13847389/001
Contact
Amy Holdsworth
Job Function
Marketing
Contract Type
Temporary
Hours
Full Time
Full mix standalone marketing position for 6 months covering the latter part of a maternity leave


Client Details

Fast-growing international strategy consultancy based in Central London


Description

Overall purpose of the role/key tasks:



• Responsible for the development and delivery of marketing initiatives and the management and day-to-day running of the marketing function

• To work closely with the Partner in charge of UK marketing and the International Marketing Committee (IMC) to develop and implement UK and international marketing programmes.



Role Description:

The marketing manager is a key member of support staff, reporting to the Partner of the firm responsible for marketing. As a large proportion of the role involves liaison with Partners of the firm, the candidate will have to combine strong interpersonal skills with excellent marketing co-ordination and management skills. The role will be split 50/50 between UK and international marketing, with particular focus across PR (UK and international), roll out of the international brand project and website management.



Key Responsibilities - International Marketing:



Website:

• Manage the web agency relationship to deliver enhancements and issue fixes

• Have ownership of and responsibility for all web content (UK) and specific content for international (including content creation, uploading content, sharing)

• Work with internal stakeholders to develop and improve the site

• Develop analytics to drive ongoing enhancement work and support online content development



International Brand Positioning Project

• Roll out the final phase of the international brand positioning project across the network - working with the agency and local offices to ensure the structure is in place to deliver the agreed market support



Publications: are routinely written by the UK Partners and overseas offices.

• Manage and co-ordinate the development, production and delivery of the Strategic Insights annual publication

• Central coordination of global publications list and alerting Partners to new publications



Communication and Sharing Best Practice:

• Provide semi-regular comms internationally on new IP and media wins

• Working with the marketing teams in each office to share ideas across the global network

UK Marketing:

PR

• Be the interface between us and our PR agency

• Liaise with international agencies in the co-ordination of global launches across the relevant offices.



Social Media

• Manage and enhance corporate social media channels including twitter and LinkedIn, creating content to support IP, events and PR and drive engagement



Events

• Organisation of bespoke corporate functions

• General coordination and stimulation of sector-based marketing programmes involving attendance at all general and sector specific marketing related meetings.



InterAction (contact management database):

• Manage the IA process and oversee the data stewards, assisting with contact data audits and data rectification

• Manage part-time admin support resource to keep data up to date

• Ensure integration to the website is effectively developed/managed by the web provider



Conferences:

• Identification of conferences and booking

• Creation and co-ordination of new conferences

• Preparation of marketing materials for sponsored conferences


Profile

Overall skills required:



• Demonstrable knowledge of a wide range of marketing techniques and concepts



• Time management - ability to work to deadlines and be able to respond well under pressure



• Think creatively



• Superior organisational skills to manage multiple projects and people



• Proven project and events management skills and experience



• Web editor skills - desirable but not essential







IT skills:



• Strong IT skills, including Word, PowerPoint, Excel and CRM (Client Relationship Management) systems



• Knowledge of InterAction (desirable)



• Knowledge of SharePoint or similar collaboration software (desirable)







Educational Level/professional qualifications (minimum requirement)



• Strong A level grade - essential



• Degree (business / marketing related) - essential



• Marketing related qualification/s - desirable


Job Offer

A competitive pro rated salary is on offer for the right candidate, as well as the opportunity to gain experience working in a full mix role directly with an experienced Partner of the firm.

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